What is HubSpot Marketing Hub?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Acts with Integrity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Publishing
Audience Segmentation
Sentiment Analysis
Collaboration
Influencer Identification
Competitor Tracking
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Email Marketing
Score 8.8
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A/B Testing
Score 8.0
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HubSpot Marketing Hub Reviews
Le G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jan 2024
Full solution!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The support team
What is your favorite aspect of this product?
All in one place
What do you dislike most about this product?
The cost is very expensive
What recommendations would you give to someone considering this product?
It's a full solution very efficient technicaly. You will just need to create good process to be very efficient
Pros
- Reliable
- Inspires Innovation
- Caring
- Saves Time
Pascual G.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Reliable lead management with great traceability!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I consider HubSpot to be a modular tool, which we can start using with the basic functionalities and grow to workflow automation that allows us to convert potential leads into clients.
What is your favorite aspect of this product?
HubSpot is a very complete platform when we talk about managing our commercial process. HubSpot has been an ideal tool to organize our marketing, sales, and customer follow-up activities, from when they are potential leads until we manage to finalize the contract or service. Another important aspect is that sometimes we need to consult the history of our contacts to understand what that experience was like and generate new ideas that allow us to grow and expand marketing mechanisms, produce compliance plans and establish a roadmap that allows us to achieve the objectives. planned objectives in our company.
What do you dislike most about this product?
Hubspot may offer greater customization options in the future so that our clients can interact with full visibility of our branding, however, HubSpot in general is very well structured from the point of view of usability and has multiple functionalities available depending on the plan that we have acquired. With HubSpot, we have automation alternatives so that sales staff can interact through workflows that assign automatic follow-up tasks to sales, from the moment we manage to contact a lead until the proposal or contract is concluded.
What recommendations would you give to someone considering this product?
Hubspot is a scalable platform, that has multiple functionalities, from those related to a CRM to the integration with its own CMS for the publication of content, and is continually incorporating new functionalities such as, for example, the possibility of interacting with Chatbot and much more. With HubSpot, we can start with the registration of leads and clients, grow with the automation of workflows, and allow marketing staff to interact collaboratively. With HubSpot, the Marketing department has all the necessary tools to perform great and grow sales in an organized and documented way.
Pros
- Helps Innovate
- Enables Productivity
- Fair
- Reliable
Bimala S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2023
Metallic Marketing Magic.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot's Smart Content feature enables us to tailor website content, emails, and other marketing materials based on the user's behavior and preferences.
What is your favorite aspect of this product?
The platform's robust analytics and reporting tools provide real-time insights into the performance of our campaigns. This data-driven approach enables us to make informed decisions, optimize strategies, and demonstrate the impact of our marketing efforts.
What do you dislike most about this product?
I have not encountered anything I dislike
What recommendations would you give to someone considering this product?
As our marketing needs evolve, the platform has the flexibility to accommodate increased demands without the need for a complete overhaul of our marketing infrastructure.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features