HubSpot Marketing Hub

Social Media Channel Integration Inbound

Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Visual Analytics

Interactive graphical exploratory data analysis through immersive interfaces.

Dashboards and Reporting

Customizable dashboards to track KPIs, rep performance, and metrics.

Publishing

Automatically schedule social media and blog posts in the future.

Audience Segmentation

The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Sentiment Analysis

Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Collaboration

Includes ability to view, share and direct work between co-workers in real or near real-time.

Influencer Identification

The ability to identify social media influencers that are talking about your brand.

Competitor Tracking

Easily view what your competitors are posting on their social media.

Business Value Created

Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation

Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features

Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features

Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training

Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement

Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration

This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration

Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization

Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness

End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support

The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.