What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
91 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Efficient Service
- Respectful
- Saves Time
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Collaboration
Competitor Tracking
Visual Analytics
Dashboards and Reporting
Publishing
Audience Segmentation
Influencer Identification
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews
Cy S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
Easy to use, would like more innovative features
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Variety of platform compatability
What is your favorite aspect of this product?
Everything all in one place
What do you dislike most about this product?
Similar to inexpensive competitor options
What recommendations would you give to someone considering this product?
Try it out and see if you find value
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chris H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Dec 2023
Occasionally unreliable
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
I think the ease of use and the data visualizations.
What is your favorite aspect of this product?
I like the calendar view a lot as well as the choice to pick multiple platforms to post on at one time.
What do you dislike most about this product?
I was having big issue with the reliability when it came to IG. We were able to post on FB fine but IG was something we had to start doing manually.
What recommendations would you give to someone considering this product?
I would take advantage of the free trial but also consider using Meta's business manager and use Hootsuite for X and LinkedIn.
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Effective Service
Cons
- Less Reliable
Michael S.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Nov 2023
The gold standard of social, tools. Cost is high.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It is the gold standard and includes basically every feature that all of the other social media tools include, but in a visually appealing and easy to use way.
What is your favorite aspect of this product?
The reporting funciton.
What do you dislike most about this product?
The price was too high for us.
What recommendations would you give to someone considering this product?
Work with them on the price to the best of your ability and consider alternatives if you cannot afford this tool
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Transparent
Cons
- Wastes Time
- Vendor Friendly Policies
- Vendor's Interest First