What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
91 Plan to Renew
3
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Efficient Service
- Respectful
- Saves Time
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Collaboration
Competitor Tracking
Visual Analytics
Dashboards and Reporting
Publishing
Audience Segmentation
Influencer Identification
Sentiment Analysis
Vendor Capability Ratings
Ease of Customization
Ease of IT Administration
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Vendor Support
Business Value Created
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Hootsuite Social Media Management Enterprise Reviews
Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Analytics from Hootsuite maximize social impact
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.
What is your favorite aspect of this product?
Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.
What do you dislike most about this product?
Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.
What recommendations would you give to someone considering this product?
Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
My Hootsuite's Dynamic Social Maneuvers
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Piers D.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Jan 2024
Hootsuite - Effortless Social Media
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
The ability to schedule posts across multiple platforms, monitor social mentions, and analyze performance from a single dashboard
What is your favorite aspect of this product?
With Hootsuite, I can plan and schedule a month's worth of social media content in advance, ensuring a consistent online presence without constant manual efforts.
What do you dislike most about this product?
The reporting features, while robust, can be overwhelming
What recommendations would you give to someone considering this product?
Hootsuite is a social media powerhouse. Give it a try
Pros
- Enables Productivity
- Effective Service
- Saves Time
- Client Friendly Policies