Heap, Inc.

Heap

7.1 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

82 Likeliness to Recommend

2
Since last award

100 Plan to Renew

69 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

23% Neutral

77% Positive

Pros

Acts with Integrity
Reliable
Enables Productivity
Efficient Service

Cons

Under Delivered
Leverages Incumbent Status

Feature Ratings

Average 72

Data Integrity

Analytics and Reporting

Conversion Analysis

Marketing Analytics

Data Analysis and Survey Function

Audience Segmentation

API Framework

Data Warehousing

Data Management

Device and Browser Analytics

Mobile Functionality

Vendor Capability Ratings

Average 73

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Usability and Intuitiveness

Also Featured in...

Website Analytics

Score 7.5

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Heap Reviews

Gabe R.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Great product and quality but complex

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Price, the ease of use on the development/engineering side and the support from their team and the CSM/Account Executive team

What is your favorite aspect of this product?

the integration with a centralized data warehouse makes it convenient to extract information and merge on other systems to implement business intelligence modeling

What do you dislike most about this product?

that reporting inside heap gets confusing especially as data is required from third party integrations since there is no complete control on the logic

What recommendations would you give to someone considering this product?

Use heap to track user behavioral data, extract the data and merge it into a centralized data warehouse for more control and logic implementation on business data analizis

Pros

Efficient Service
Respectful
Helps Innovate
Reliable

Cons

Slower Product Innovation
Under Delivered

Heather K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy to use for analysts and clients!

Likeliness to Recommend

7 /10

What differentiates Heap from other similar products?

Heap is very easy for analysts to use and quickly generate insights. I’ve been in many working meetings with a product owner, UI/UX lead, etc. and have been able to answer questions during the meeting. With the previous tool we were using, I had to take notes on the question and get back to them. Heap allows us to keep moving forward and making progress. Defining new events in Heap is fairly straight-forward and no need for a developer. Also, clients in Marketing and other areas have been able to modify and create reports, something they were unable to do with other similar products. The user interface is very intuitive and friendly.

What is your favorite aspect of this product?

My favorite part of Heap is how quickly I can create reports and generate insights.

What do you dislike most about this product?

Some of the visuals (graphs) aren’t my favorite, but it’s easy to bring the data into Excel or Tableau to create my own.

What recommendations would you give to someone considering this product?

Talk to others who have used it, consider integrations with Heap vs AA/GA, etc.

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Amir B.

Role: Information Technology
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2021

Amazing analytic product that helps the UX process

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

The data model allows for a lot of flexibility. At the same time it supports everything google analytics does.

What is your favorite aspect of this product?

How I have data from every interaction even though I just put the pixel on the websites.

What do you dislike most about this product?

I wish I had better time based conversion tracking.

What recommendations would you give to someone considering this product?

Take your time to set up your naming conventions and all the key funnels.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Heap

What is Heap?

Company Details

Need Assistance?

Awards & Recognition

Heap Ratings

82 Likeliness to Recommend

2 Since last award

100 Plan to Renew

69 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+74 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Website Analytics

Heap Reviews

Gabe R.

Great product and quality but complex

Likeliness to Recommend

Pros

Cons

Heather K.

Easy to use for analysts and clients!

Likeliness to Recommend

Pros

Amir B.

Amazing analytic product that helps the UX process

Likeliness to Recommend

Pros

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Feature Ratings

Data Integrity

Analytics and Reporting

Conversion Analysis

Marketing Analytics

Data Analysis and Survey Function

Audience Segmentation

API Framework

Data Warehousing

Data Management

Device and Browser Analytics

Mobile Functionality

Vendor Capability Ratings

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Implementation

Breadth of Features

Quality of Features

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