Google

Looker

8.2 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

85 Likeliness to Recommend

1
Since last award

78 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

8% Neutral

92% Positive

Pros

Acts with Integrity
Helps Innovate
Performance Enhancing
Enables Productivity

Feature Ratings

Average 83

Audience Segmentation

Data Visualization

Conversion Analysis

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Real Time Workflow Automation

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.1

View Looker in this category (opens in a new tab)

Looker Reviews

Anatolii K.

Role: Information Technology
Industry: Transportation
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Extremely powerful but expensive tool

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Maturity of the product in terms of content/instance management, CI/CD, development mode, parameter/liquid variable functionality and much more.

What is your favorite aspect of this product?

Instance management, high list of functionalities/features and development architecture

What do you dislike most about this product?

Sometimes extremely inflexible and highly expensive

What recommendations would you give to someone considering this product?

Price point to added value research

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Less Fair
Under Delivered

Nate M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Overall a great piece of software!

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

Layout and feel

What is your favorite aspect of this product?

I really enjoy the building of custom looks

What do you dislike most about this product?

Lack of creative interface

What recommendations would you give to someone considering this product?

Start a trial to ensure it does everything you need

Pros

Fair
Enables Productivity
Helps Innovate
Performance Enhancing

Cons

Slower Product Innovation
Charges for Enhancements
Less Inspiring

Seva M.

Role: Information Technology
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Great product with lots of features!

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker has more features than the competition and integrates with SQL datasets way more intuitively. It's integration with BigQuery in particular allows it to leverage the constantly improving features of BigQuery SQL. Looker also has more interactive features than the competition, and can interact with cloud functions, which enables it to be used as an actionable tool, as opposed to just an analytics tool.

What is your favorite aspect of this product?

The loads of features, as well as it's seamless integration with most SQL languages. Looker does a great job with creating data models.

What do you dislike most about this product?

Looker is a bit limited with the visualizations that it provides.

What recommendations would you give to someone considering this product?

Looker has a way easier development experience than PowerBI, and way more features than Tableau. It also scales incredibly well, and at a lower cost than it's competitors. I recommend this product to any mid size to enterprise size teams.

Pros

Performance Enhancing
Enables Productivity
Security Protects
Helps Innovate

Looker

What is Looker?

Company Details

Need Assistance?

Looker Ratings

85 Likeliness to Recommend

1 Since last award

78 Plan to Renew

3 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Looker Reviews

Anatolii K.

Extremely powerful but expensive tool

Likeliness to Recommend

Pros

Cons

Nate M.

Overall a great piece of software!

Likeliness to Recommend

Pros

Cons

Seva M.

Great product with lots of features!

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

Google Analytics

Adobe Analytics

Semrush

HubSpot Sales Hub

Tableau CRM Analytics

SAP Analytics Cloud

1
Since last award

3
Since last award

1
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Conversion Analysis

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement