What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
78 Plan to Renew
3
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Acts with Integrity
- Helps Innovate
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Data Visualization
Conversion Analysis
Audience Demographics
Cross Channel Attribution Analysis
Metadata Management
API Framework
Predictive Analytics
Customer Journey Modelling
Anomaly Detection
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
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Looker Reviews
Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Great marketing visualization tool
Likeliness to Recommend
What differentiates Looker from other similar products?
Our organization's management and strategy team needs to review the daily data on clicks, impressions, and buyer engagement to keep track of the GMV impact. We use Looker Studio to obtain this information on a daily basis.
What is your favorite aspect of this product?
The interface is user-friendly and flexible, allowing us to choose from a wide range of fonts and colors. Additionally, there are several options for presenting data visually, and it is easy to update information from various sources.
What do you dislike most about this product?
One of the drawbacks of Looker Studio is its limited capability to handle large datasets efficiently. When working with extensive data, the platform tends to slow down, which negatively affects productivity during crucial hours. As a performance marketer, I frequently need to work with substantial amounts of data, and this performance limitation significantly impacts my workflow.
What recommendations would you give to someone considering this product?
If you are dealing with large datasets, Looker can be a great tool to handle it. However, it is worth noting that if you have complex data models or require advanced analytics, you may want to test Looker's capabilities with your specific data. By doing so, you can ensure that it can deliver the expected results and meet your business needs. It is always a good practice to test any tool's capabilities before implementing it into your workflow to optimize your data analysis process.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jarrard N.
- Role: Operations
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2023
Brilliant and easy to use
Likeliness to Recommend
What differentiates Looker from other similar products?
Varying ways to look at reports with pre built formulas to be able to create reports to use that make it fun and easy.
What is your favorite aspect of this product?
It's tables and reports that allow to view data of the business to see where the business is going wrong and analyse it.
What do you dislike most about this product?
The product is perfect for me and my team.
What recommendations would you give to someone considering this product?
It's perfect if you are looking for a unique way of analyzing your data and getting into its details.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Viral G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Great performance with google suite of products
Likeliness to Recommend
What differentiates Looker from other similar products?
Its ability to associate with GCP is impeccable.
What is your favorite aspect of this product?
Again, works really well with GCP. It has a good library of inbuilt complex visualizations.
What do you dislike most about this product?
The UI can be better. You will be looking out for functions in early use of the product. A little bit of learning curve is expected.
What recommendations would you give to someone considering this product?
If you have GCP as your cloud provider, go with it. You won't regret.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Caring
