What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
Revanth Reddy Y.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Aug 2021
Google analytics has the best interface
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What sets Google apart from its competitors is the material design and the intuitive user experience which doesn't overwhelm you with the abundance of features presented by it.
What is your favorite aspect of this product?
The dashboard UI console is the best part of google analytics as different types of data can be represented brilliantly
What do you dislike most about this product?
nothing as far I have noticed so far as it does everything that I need it to do
What recommendations would you give to someone considering this product?
Just go for it, it is a no brainer to get the best in class interface with materialistic design graphs to represent data minimistically
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jimmy E.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
There is no better way to view web visits
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have already used several companies to which I have sent money to access their platform and the result practically scammed because they do not give me what I am asking for, they do not give what they offer apart from the amount of money they ask for it is totally absurd the data thrown is random that with Google analytics, which is a serious company capable of giving you the most accurate data worldwide and in technology, I always fully trust Google analytics
What is your favorite aspect of this product?
Google analytics has always seemed to me to be one of the companies with the highest performance and growth in the world because currently thousands of companies create web pages this service is used to know where and how visits to our website arrive, be it geographic location, time of visit On the old device web page where the person connects one of the important companies worldwide in terms of knowing this type of thing because apart from it is very safe we can fully trust their system that our data will not come, the data thrown is extremely dependable
What do you dislike most about this product?
What I don't like about this is that the moment of seeing things in real time sometimes lags the visits a bit and they do not arrive in real time as it should which makes me feel a bit uncomfortable because sometimes I think that nobody is reading or the publications are not reaching them For which I think I lose Public in some way or some time but then with letting pass a while it is updated and everything is perfect if they should put a little more effort that because it creates a bit of annoyance
What recommendations would you give to someone considering this product?
Currently there are many companies and people who want to develop their own brand for which I recommend that you create a page builder on your website but attach the Google analytics code in your header so that they can check the visits and everything with more accurate data and so you can be more exact with the publications you have to make and know the specific traffic for a greater experience for the user and therefore better performance for us that is why I recommend it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
ADITYA R.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
Best tool to analyze website performance;
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Concise analysis in graphical form; Provides valuable insights into website or App. Traffic Helps in optimizing and analyzing the website performance
What is your favorite aspect of this product?
No. 1 in Data presentation No. 1 in look & feel No. 1 in technology; Ease of use and speed
What do you dislike most about this product?
High Cost. Thus; not every company can afford it. Takes too much of internet bandwidth which slows down the speed of other applications At times; Google Analytics offers way too many insights which leads to the confusion
What recommendations would you give to someone considering this product?
Must reduce its fees or charges to expand its reach and business Must work on making the application faster Must change the look & feel which looks quite boring
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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