Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Trustworthy
  • Respectful

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

85

Audience Segmentation

85

Data Integrity

83

Data Analysis and Survey Function

83

Data Warehousing

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

84

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Vendor Support

78

Google Analytics Reviews

Quentin P.

  • Role: C-Level
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Can't live without Google Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

There is only one Google Analytics, although there are hundreds of apps that do a part of what GA does. Since Google is the search engine of choice for most people, it makes sense to choose GA to analyse data. It's kind of a no-brainer for me.

What is your favorite aspect of this product?

I've always loved the audience behaviour flow charts. To be able to see where people enter sites, how they then navigate through them, and at what point they leave is probably the quickest way to get an overview of a site's effectiveness. But that's only a tiny fragment of what GA does.

What do you dislike most about this product?

It's complicated. It has to be as there are thousands of data points being tracked, but that's the price I'm happy to pay for excellence.

What recommendations would you give to someone considering this product?

Take Google's free training. It will get you so much further than trying to wing it. And if you're thinking of hiring someone, make sure they go through the training first too.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Patrick H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

A Fantastic Data Analytics Tool

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

1. Its cost-friendliness. 2. Its ease of customization. 3. Its amazing speed.

What is your favorite aspect of this product?

I like how accurate Google Analytics is. That's why it is our number one analytics software. It is also easy to manage.

What do you dislike most about this product?

They should make customer responses a little bit faster. There is nothing else I dislike about this tool.

What recommendations would you give to someone considering this product?

This is the best data analytics software I can recommend to any one. You will love its affordability and ease of use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alex C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Detect website visits easily

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

As we already know, there are companies that are dedicated to offering a service very similar to that offered by Google analytics but basically the service they offer is very poor, sometimes it does not count the visits, it does not have a time marker that the person was on the site and this It is essential because Google analytics offers a lot of important data that helps us when analyzing what is happening on our website and it is quite advantageous compared to other similar sites

What is your favorite aspect of this product?

What I like the most about this Google analytics service is that we can know the positive site, the approximate age, the gender of the person, perhaps and the amount of time they were on our website, we can know if they were playing multimedia and for how long so we We can have a certainty that we can do with the publications we make and if we are doing it at the right time of day, once we have this data, we can modify AND make our publications reach more easily and with the largest possible audience.

What do you dislike most about this product?

Obviously, as all services are not perfect, there is always something that I do not like and at least Google analytics its design and technical support is not very attentive to say Or at least in my case it was not so I feel that skirt that they modify a a little more this or pay attention to customers when they complain about a problem I want to think that it was what is it, I did not know how to answer me and not for anything else, the service is really very good this is the only bad thing I would say about the service

What recommendations would you give to someone considering this product?

The important thing about this is that we must know that when creating a website if we want to know information about the people who are visiting, it is best to use Google analytics because the service has time is a company that is backed by the large company of Google and that is why it inspires confidence, the best of all is that its data is very exact, quite reliable, apart from we have tutorials of any kind specialized in each tool that Google analytics offers, so it is very important to learn how to use it and that is why I always recommend it.

Pros

  • Unique Features
  • Effective Service
  • Inspires Innovation
  • Saves Time

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