What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
ADITYA R.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
Best tool to analyze website performance;
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Concise analysis in graphical form; Provides valuable insights into website or App. Traffic Helps in optimizing and analyzing the website performance
What is your favorite aspect of this product?
No. 1 in Data presentation No. 1 in look & feel No. 1 in technology; Ease of use and speed
What do you dislike most about this product?
High Cost. Thus; not every company can afford it. Takes too much of internet bandwidth which slows down the speed of other applications At times; Google Analytics offers way too many insights which leads to the confusion
What recommendations would you give to someone considering this product?
Must reduce its fees or charges to expand its reach and business Must work on making the application faster Must change the look & feel which looks quite boring
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
George U.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Better optimized views and visits.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
From the beginning, it has been among the best pages that exist to know where the visit comes from, either, visit time and geographical location, and this is something that differentiates it because not all pages give such a quick and such answer. successful as Google Analytics does. its use is quite acceptable compared to other similar ones.
What is your favorite aspect of this product?
My favorite part is the speed with which the platform lets me move, almost without major problems, an easy way to know who is visiting us and who is viewing the website we want to monitor, whether age, gender, location, device and others is possible. things that are important to properly segment the content that is offered to the public,
What do you dislike most about this product?
What has been happening to me for a while is that the session in my account is closed, I suppose it is a system or platform error, actually I am trying to solve that problem, otherwise it is a good platform to be aware of the things that we must pay attention on our websites. We will have more control over what we should do to have more visits and know who sees and reads us
What recommendations would you give to someone considering this product?
I will always recommend the use of this platform because it is very secure, it has a fairly good security system because it is a Google service that up to now is one of the safest sites in the world with a great faultless track record, also for being one of the services with greater access to the public and with a quite enviable quality. I absolutely recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Anshu K.
- Role: Student Academic
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
When you enable Remarketing for a web property.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
There is no difference between Google Analytics and Universal Analytics.
What is your favorite aspect of this product?
Third party referrals.
What do you dislike most about this product?
When you're using Google Analytics, you're making the user experience on your site more inconvenient.
What recommendations would you give to someone considering this product?
Conversion Rates between Mobile & Desktop.
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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