What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Tanishq G.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2022
Nice product but not suitable for small data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is owned by google and anyone who uses android, we get most of their information, which is very relevant for analysis and making segments for targeting. We also can provide personalized content for students and get better grades.
What is your favorite aspect of this product?
data is very vast and making dashboards on data studio using GA data is very easy and very effective. Its simple drag and drop, while refreshing in real-time, we don't have to ingest this data into EDW for analysis and hence it saves a lot of time.
What do you dislike most about this product?
It does sampling on small data points, so whenever we see data for small segments we see numbers are changing every hour, sometimes decreasing and sometimes increasing, due to sampling, which makes data of no use.
What recommendations would you give to someone considering this product?
For app analysis this is very good, you can set up many events and start tracking right away without much cost, also free dashboards.
Pros
- Enables Productivity
- Includes Product Enhancements
- Helps Innovate
- Performance Enhancing
Please tell us why you think this review should be flagged.
Vishal M.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Lucille R.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2022
More functionality and lots of features.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
More functionality and features.
What is your favorite aspect of this product?
Real-time visitor data including counts, referral sources, entry pages, session lengths, countries, devices, and much more is the finest feature. Copy the code and paste it into the website header for a simple setup. Google Analytics aids in user behavior analysis. It is useful to understand how visitors are interacting with our website by looking at session statistics, page visits, and visitor mapping. easy to generate reports in flow chart layouts and to use. Simple to control and recognize Google ad visitors.
What do you dislike most about this product?
It could be made much more approachable. It takes some training to use Google Analytics to its best potential. When a visitor accesses our website from a social media website, it does not function properly with social media shares and displays unidentified referral sources. Google Analytics is fantastic other from this.
What recommendations would you give to someone considering this product?
A tool with many features is Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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