What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Trustworthy
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Analysis and Survey Function
Data Warehousing
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Google Analytics Reviews
David Antonio O.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Fan of Google Analytics and all its features
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
We are using google analytics to know in detail the data and analytics of our website and the behavior of users who enter it and thus know the sections that most search and the general behavior they have, clicks on links and so on, to find the best marketing strategies to attract more traffic to the web.
What is your favorite aspect of this product?
It has analysis of the website and funnel analysis, to know the failures that the page is having and the improvements that we should do. It also allows us to see the entire customer journey on the website, so we can know their interests and change marketing strategies when necessary. The best of all is that the data is generated in real time, so we can have detailed and up to date information of what is happening on our website.
What do you dislike most about this product?
I would like them to go deeper into the email marketing data, as they show the route of the email, but not the links that the customer entered. I would also like the next update to be less confusing, as this one was very difficult for me to get familiar with the program. Redesigning the main panel so that it doesn't look so overloaded would be a great help in improving the navigability of the program.
What recommendations would you give to someone considering this product?
Google Analytics is a great free resource that everyone should know about. While these reports are not as detailed as marketers want, they still provide essential data that allows you to think valuably about the future of your business. It's another tool that helps marketers connect ROI.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Inspires Innovation
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Mahinour A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
The best affordable analytics tools
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's Free, affordable for small & medium size business. Great analytics that are accurate in real time data, I like the reports generated in a visual way. Easy to integrate with website. & it allows up to define leads sources.
What is your favorite aspect of this product?
the ongoing new features being introduced makes it the best all in one tool for your business data analytics. The ability to manage multiple properuies under the same account, in our case we manage multiple clients google analytics.
What do you dislike most about this product?
I believe it's complicated, took us time to understand how google analytics work and this applies with each team member in the organization. it requires us to hire someone who's familiar or expert with google analytics.
What recommendations would you give to someone considering this product?
A must have tool for any business.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Effective Service
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Tanishq G.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2022
Nice product but not suitable for small data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is owned by google and anyone who uses android, we get most of their information, which is very relevant for analysis and making segments for targeting. We also can provide personalized content for students and get better grades.
What is your favorite aspect of this product?
data is very vast and making dashboards on data studio using GA data is very easy and very effective. Its simple drag and drop, while refreshing in real-time, we don't have to ingest this data into EDW for analysis and hence it saves a lot of time.
What do you dislike most about this product?
It does sampling on small data points, so whenever we see data for small segments we see numbers are changing every hour, sometimes decreasing and sometimes increasing, due to sampling, which makes data of no use.
What recommendations would you give to someone considering this product?
For app analysis this is very good, you can set up many events and start tracking right away without much cost, also free dashboards.
Pros
- Enables Productivity
- Includes Product Enhancements
- Helps Innovate
- Performance Enhancing
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