What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Fiona M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Know your audience at no cost.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Detailed reports and charts on website performance that are also easy to understand. It is also fast easy to set up on domains or subdomains. Once set up, it starts sending you analysis and data on who is visiting your website within days. It is simple to see the number of people online on the website, how much time they have spent and on what page they are currently on.
What is your favorite aspect of this product?
Google analytics helps us improve our website's performance by discovering errors and speeding up page loading speed. It helps us see whether or not our visitors are content. The most amazing thing is that it can send reports on and manage unlimited number of websites at no cost.
What do you dislike most about this product?
For first time users, it is a little tough to find your way around the dashboard.
What recommendations would you give to someone considering this product?
Google analytics gives basic data and insights useful for making more informed choices for the future of your business without cost.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Amol W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Fantastic product with features,easy to use.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Create internal/operational efficiencies. Enhance decision making. Improve business process agility. Improve customer relations/service
What is your favorite aspect of this product?
Integrates with Gmail and Google Hangouts highest.
What do you dislike most about this product?
Popup message can be sometimes distracting while doing work Sometimes when message fails, I am not able to find out whether it is due to app or internet There is a limit to the character that you can send
What recommendations would you give to someone considering this product?
Overall great product with lots of feature and ease of usage.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Lucio A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
Excellent service
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What differentiates this service from the others is that it is backed by one of the largest companies that exists... And that by having total control of what our link does on the official page, it is simple to use, since We only have to paste the link or text that they give us and from there we can have access to many options in statistics more than everything. which is important information
What is your favorite aspect of this product?
Google analytics is very useful to me because it facilitates the way in which I keep the information of those who visit my web page, that is, it is clearly seen on the Google analytics page from where they visit me, when, and for how long. Perhaps some other important data but in reality the service is quite complete
What do you dislike most about this product?
What I dislike the most is that sometimes it does not give the complete information and I have to practically guess or average to know what is happening with the visits, I think they could take this complaint more into account
What recommendations would you give to someone considering this product?
Without a doubt I would recommend the service because despite its bad things it is currently one of the best and for this reason I would like to give it a second chance to use it. I do not regret using it and knowing that I have a lot under control thanks to this essential service.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2026 SoftwareReviews.com. All rights reserved.
