What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
1
Since last award
100 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Helps Innovate
- Respectful
- Continually Improving Product
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Conversion Analysis
Data Analysis and Survey Function
Data Warehousing
Data Integrity
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Ankit B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Best tool for website analytics except support.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has comprehensive and customizable reporting capabilities, it is easy to setup and free software to use. The platform allows user to explore audience demographics, user behaviour and marketing strategies.
What is your favorite aspect of this product?
Going deep into the performance of a website and audiences
What do you dislike most about this product?
Customer support is not good. I didn't get satisfactory solutions from the support team once.
What recommendations would you give to someone considering this product?
If you have a website definitely go for this. This will help you in a lot of way to grow your website presence and sales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
Namrata P.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Google analytics for web/product analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
motomo I have recently implemented and I found it has more features and analytics details than Google Analytics. One of the most significant advantages of Matomo is that it's open-source software. Unlike Google Analytics, where your data is stored on Google's servers and subject to their terms and conditions, Matomo gives you full control over your data. You own the data, and you decide how it's collected, stored, and used. Matomo has a Customizable Dashboards and Reports option.
What is your favorite aspect of this product?
Google Analytics, allows us to track various events and set up goals to measure conversions. We can track downloads, form submissions, video views, and other interactions on your website to gain insights into user behaviour and engagement. easy to implement and track the event.
What do you dislike most about this product?
Overall, Matomo offers a comprehensive set of features and analytics details that make it a viable alternative to Google Analytics, especially for users who prioritize data privacy, customization, and control. rest is fine with GA
What recommendations would you give to someone considering this product?
highly recommend to all e-commerce website owners so they can have an idea about the product trends and which country they are getting more traffic and which device users are using according to that they can analysis the market and improve the strategy
Pros
- Saves Time
- Fair
- Helps Innovate
- Continually Improving Product
Vanika R.
- Role: Human Resources
- Industry: Communications
- Involvement: End User of Application
Submitted Mar 2024
Great tool for Empowering Data Driven Decisions
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
data integration with other platforms can be improve
What is your favorite aspect of this product?
the visualization aspect of app is commendable
What do you dislike most about this product?
lack of customization and difficulties in integration
What recommendations would you give to someone considering this product?
it is a great app for evaluating the data in the better way possible and enable the data driven decisions
Pros
- Helps Innovate
- Effective Service
- Saves Time
- Reliable
