What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
99 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Predictive Analytics
Cross Channel Attribution Analysis
Real Time Workflow Automation
Metadata Management
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Mar 2024
Outstanding tool for Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It stand outs in the pin pointed details of every analysis with other tools
What is your favorite aspect of this product?
It's free data driven attribution model helps get the accurate credit to all the ad clicks
What do you dislike most about this product?
Navigation is a bit problem in this
What recommendations would you give to someone considering this product?
Overall it's a great and reliable tool to use for getting the analysis of your website, ads, etc...
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Ankit B.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Best tool for website analytics except support.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has comprehensive and customizable reporting capabilities, it is easy to setup and free software to use. The platform allows user to explore audience demographics, user behaviour and marketing strategies.
What is your favorite aspect of this product?
Going deep into the performance of a website and audiences
What do you dislike most about this product?
Customer support is not good. I didn't get satisfactory solutions from the support team once.
What recommendations would you give to someone considering this product?
If you have a website definitely go for this. This will help you in a lot of way to grow your website presence and sales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Effective Service
Astha C.
- Role: Human Resources
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
"Comprehensive Analytics Tool with Room for Growth
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out due to its comprehensive tracking features, seamless integration with Google products, customization options, user-friendly interface, extensive community support, scalability, and cross-device tracking capabilities."
What is your favorite aspect of this product?
its robust tracking capabilities, which provide detailed insights into website performance, user behavior, and conversions. This depth of data empowers businesses to make informed decisions and optimize their online presence effectively.
What do you dislike most about this product?
the learning curve associated with navigating its various features and settings, or the complexity of interpreting and analyzing the data it provides. Additionally, for some users, the free version may have limitations in terms of advanced features or support, which could be a drawback depending on their specific needs.
What recommendations would you give to someone considering this product?
Here are some concise recommendations for those considering Google Analytics: Start with basics, then explore advanced features. Utilize integration with other Google products. Use online resources for learning and support. Set clear objectives for tracking and analysis. Regularly monitor and analyze data. Consider upgrading to Google Analytics 360 if needed.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing