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Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.1 /10

238 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Product Impact

2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

7% Neutral

91% Positive

Pros

Respectful
Performance Enhancing
Reliable
Enables Productivity

Feature Ratings

Average 83

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Anomaly Detection

Metadata Management

Customer Journey Modelling

Predictive Analytics

Real Time Workflow Automation

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Ritesh S.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

audience segmentation tools with Google analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

the ability to define and analyze custom audience segments based on demographics, behavior, or device usage.

What is your favorite aspect of this product?

It helps pinpoint high-value customer groups and enables marketers to create highly precise campaign targeting.

What do you dislike most about this product?

it requires skill to set up segments correctly, and the user interface can be complex for those who are not data analysts.

What recommendations would you give to someone considering this product?

best for marketers who want to personalize their campaigns and understand different user groups.

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Virat C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

It is a fundamental part of the internet.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

You can choose many different tools for your business. google analytics is different because it is so common that it has become part of the basic infrastructure of the web.

What is your favorite aspect of this product?

knowing how to use it helps you understand how the internet works.

What do you dislike most about this product?

It gives google a huge amount of power and data.

What recommendations would you give to someone considering this product?

You cannot ignore it. even if you use another tool, you should still have google analytics running so you can compare the data.

Pros

Trustworthy
Efficient Service
Effective Service
Inspires Innovation

Cons

Vendor Friendly Policies
Leverages Incumbent Status
Commodity Features

Emmanuel A.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2025

Reliable, Insightful and Critical

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics (GA) has a seamless integration with Google Ecosystem, supporting products like Google Ads, Search Console, Big Query, Look Studio etc. this reduces friction, ensure data flows directly and seamlessly without integration of custom apps. Google analytics offer a powerful free version that is accessible to organizations of all sizes.

What is your favorite aspect of this product?

Its ability to provide a holistic view of the customer journey through flexible reporting and segmentation tools. Also, The event based data model in GA 4 makes possible to capture user interactions with far more precision than others with traditional page view tracking.

What do you dislike most about this product?

I dislike its very steep learning curve especially with GA4. While the platform is extremely useful, many features are not immediately intuitive and my client find it challenging to locate specific reports or configure some event without training. This can be very overwhelming

What recommendations would you give to someone considering this product?

Invest time in learning GA4 early, go through tutorials, documentations and training courses to get comfortable with setting up events In the free version, larger dataset may trigger sampling, if you need unsampled data at scale then try GA 360 Leverage Ecosystem Integration like Google Ads, Search Console, Big Query and Looker Studio to unlock its full value.

Pros

Helps Innovate
Trustworthy
Inspires Innovation
Caring

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

Google Analytics Reviews

Ritesh S.

audience segmentation tools with Google analytics

Likeliness to Recommend

Pros

Virat C.

It is a fundamental part of the internet.

Likeliness to Recommend

Pros

Cons

Emmanuel A.

Reliable, Insightful and Critical

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

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Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Anomaly Detection

Metadata Management

Customer Journey Modelling

Predictive Analytics

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support