Microsoft Corporation

Dynamics 365 Customer Insights

7.3 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time.

Company Details

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Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

81 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

5% Negative

4% Neutral

91% Positive

Pros

Respectful
Security Protects
Helps Innovate
Reliable

Feature Ratings

Average 79

Data Visualization

Real Time Workflow Automation

Audience Demographics

API Framework

Audience Segmentation

Conversion Analysis

Cross Channel Attribution Analysis

Predictive Analytics

Anomaly Detection

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Average 79

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Platforms - Enterprise

Score 8.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

John S.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Tool that centralizes and analyzes customer data.

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

One thing that really stands out to me about this program is that the Microsoft team provides a demo version of it. You can test it out for free to see whether it suits your needs.

What is your favorite aspect of this product?

I love this tool for its powerful analytics that utilize customer profiles and data to run simple and fast studies.

What do you dislike most about this product?

One thing that doesn't quite appeal to me is how complex it is to set up client profiles. Despite that, upgrades are making it better.

What recommendations would you give to someone considering this product?

I recommend this program for its incredible functions, its good customer service that is always receptive and helps when you need it most. In short, it is a fantastic program that every company should use.

Pros

Reliable
Unique Features
Efficient Service
Saves Time

Thomas W.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Excellent tool for sales teams.

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

This tool stands out from the rest because of how intuitive it is. In most cases, new hires have little trouble navigating the UI. More and more people are able to write code and new features are added regularly.

What is your favorite aspect of this product?

Beyond its CRM capabilities, Dynamics offers a plethora of other features that make it an excellent all-in-one platform, such as an internal chat system and a very robust calendar interface. It does, however, provide useful features for sales teams as a customer relationship management system. Works with a wide variety of software and hardware providers.

What do you dislike most about this product?

Managing accounts and information may be a real pain. When there is duplication in the system, it could be difficult to search for accounts and products.

What recommendations would you give to someone considering this product?

Because of its intuitive design and extensive list of compatible add-on services, I have no hesitation in recommending this tool to anyone looking to work with Microsoft Dynamics.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Azriel J.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Fantastic product, but a bit pricey.

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It has a wide range of applications, including CRM and ERP. It is also scalable.

What is your favorite aspect of this product?

My favorite aspect of this product is that the cloud-based version ensures accessibility from anywhere which promotes collaboration and reduces the need for on-premises infrastructure and maintenance.

What do you dislike most about this product?

Licensing and subscription costs are high particularly for the small business I work for .

What recommendations would you give to someone considering this product?

I would say if you have the budget go with it.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

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Dynamics 365 Customer Insights Ratings

81 Likeliness to Recommend

1 Since last award

90 Plan to Renew

1 Since last award

77 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Platforms - Enterprise

Dynamics 365 Customer Insights Reviews

John S.

Tool that centralizes and analyzes customer data.

Likeliness to Recommend

Pros

Thomas W.

Excellent tool for sales teams.

Likeliness to Recommend

Pros

Azriel J.

Fantastic product, but a bit pricey.

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Real Time Workflow Automation

Audience Demographics

API Framework

Audience Segmentation

Conversion Analysis

Cross Channel Attribution Analysis

Predictive Analytics

Anomaly Detection

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Vendor Support