Constant Contact, Inc.

Constant Contact

8.6 /10

What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

86 Likeliness to Recommend

2
Since last award

89 Plan to Renew

3
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

8% Negative

5% Neutral

87% Positive

Pros

Security Protects
Respectful
Client Friendly Policies
Reliable

Feature Ratings

Average 84

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Email Templates

Basic Reporting and Analytics

Contact Database

Segmentation

Surveys and Polling

Sales Intelligence & Conversion Rates

Content Authoring

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 8.1

View Constant Contact in this category (opens in a new tab)

Customer Relationship Management - Midmarket

Score 8.0

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Maddie M.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Features disappoint, but it is easy to use.

Likeliness to Recommend

4 /10

What differentiates Constant Contact from other similar products?

It is easy to use

What is your favorite aspect of this product?

The ease of use

What do you dislike most about this product?

The lack of customization options

What recommendations would you give to someone considering this product?

If you neeed it for very basic uses, constant contact is your product.

Pros

Security Protects
Helps Innovate
Enables Productivity
Trustworthy

Cons

Slower Product Innovation
Less Performance Enhancing
Vendor's Interest First

David G.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Great communication tool for your customers!

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Constant Contact is very feature-rich, and yet it stays very easy to use on all that it offers.

What is your favorite aspect of this product?

Anything you need it to do as far as marketing or communication with your customers/clients it can do very well. It overcomes spam limitations so that your emails get delivered.

What do you dislike most about this product?

There a lot of features that go unused for our purpose so perhaps having a cheaper version that is more ala carte would be nice.

What recommendations would you give to someone considering this product?

If you are looking for a good customer communication tool look no further.

Pros

Continually Improving Product
Trustworthy
Unique Features
Effective Service

Ronald B.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Constant Contact is great, use it!

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Lot of different features that are particularly great when using for internal drip communications. Lots of other benefits and positives related to this product as well.

What is your favorite aspect of this product?

The easy way it allows for various campaigns to managed, including content variation and contact/mail list management.

What do you dislike most about this product?

I feel like the templating options and functionality could be better and/or easier to use/implement, although otherwise great!

What recommendations would you give to someone considering this product?

A great product for a lot of different functionalities, particularly for internal use!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Awards & Recognition

Constant Contact Ratings

86 Likeliness to Recommend

2 Since last award

89 Plan to Renew

3 Since last award

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Surveys and Polling Ability to survey customers and gather feedback.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Customer Relationship Management - Midmarket

Constant Contact Reviews

Maddie M.

Features disappoint, but it is easy to use.

Likeliness to Recommend

Pros

Cons

David G.

Great communication tool for your customers!

Likeliness to Recommend

Pros

Ronald B.

Constant Contact is great, use it!

Likeliness to Recommend

Pros

Most Popular Constant Contact Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor by Marigold

Adobe Campaign

Klaviyo

2
Since last award

3
Since last award

1
Since last award

Feature Ratings

Email Delivery

Auto-Responders

Campaign Management

SPAM Compliance

Email Templates

Basic Reporting and Analytics

Contact Database

Segmentation

Surveys and Polling

Sales Intelligence & Conversion Rates

Content Authoring

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Vendor Support

Breadth of Features