Constant Contact, Inc.

Constant Contact

8.1 /10

What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Company Details

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

85 Likeliness to Recommend

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative

8% Neutral

91% Positive

Pros

Trustworthy
Efficient Service
Acts with Integrity
Transparent

Feature Ratings

Average 86

Email Marketing Automation

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Advanced Campaign Management

Community Marketing Management

Marketing Workflow Management

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Quality of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.7

View Constant Contact in this category (opens in a new tab)

Email Marketing

Score 8.6

View Constant Contact in this category (opens in a new tab)

Customer Relationship Management - Midmarket

Score 8.0

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Deborah C.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

"Good marketing automation tool."

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

The many features and user-friendliness of this tool set it apart from its competitors.

What is your favorite aspect of this product?

This has been a great introduction for our little business to begin tracking potential clients' visits to and engagement with our website. Although the built-in email platform may use some polish in terms of aesthetics, it is well integrated for tracking interactions.

What do you dislike most about this product?

Personalized reports need further work, especially if they're going to be relied on for crediting metrics. It would be really helpful to be able to view these high-level reports (such as a graphical representation of the number of opportunities related to the campaign) and click on the data for additional context. Obviously, things can have cross references in the system, but that seems antiquated by today's standards.

What recommendations would you give to someone considering this product?

We looked into HubSpot and Infusionsoft before deciding that SharpSpring was the best option for us. Well worth every penny and more.

Pros

Reliable
Unique Features
Efficient Service
Inspires Innovation

Sandy R.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

"Very comprehensive and useful platform."

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

The intuitive UI and quick responses from all of the Sharpspring staff set this program apart, but the program's superiority lies in the quality of its support.

What is your favorite aspect of this product?

The fact that it can communicate directly with the majority of standard applications is undoubtedly its strongest feature.... An all-encompassing platform from which you may manage your digital marketing and your connections with clients. Multiple tools, including sales and marketing modules, reports, landing pages, and electronic forms. In your business, this is an absolute must.

What do you dislike most about this product?

They are extremely picky about the information in your database and may request that you contact their compliance office to make sure you are in accordance with the law.

What recommendations would you give to someone considering this product?

We investigated HubSpot and Infusionsoft prior to deciding that SharpSpring is the superior option. Really, Worth the cost.

Pros

Reliable
Unique Features
Efficient Service
Effective Service

Cristiana Elena S.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Great product if you need a cheap alternative.

Likeliness to Recommend

7 /10

What differentiates Constant Contact from other similar products?

It is easy to use, the features are proeminently displayed, the sales management function works great, it is easy to integrate with other system via APIs, cheap compared with the other existing CRM tools on the market, the marketing automation function is very intuitive.

What is your favorite aspect of this product?

The fact that it has everything a CRM should but at the fraction of the cost.

What do you dislike most about this product?

The reporting dashbord is not very customizable and the social media planner doesn't allow video scheduling. ALso, the emails are very difficult to build in such a way that they are displaying ok with the most of email providers; the email building functionality os really not their forte point.

What recommendations would you give to someone considering this product?

If you need to have access to bespoke raports and be able to also schedule social media content, have a reserach into it as it might give you some hard times. Other than this, it is a very good product, it works as it shoulds, a bit slow but it does what it is built to do.

Pros

Trustworthy
Respectful
Client Friendly Policies
Fair

Cons

Charges for Enhancements

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Constant Contact Ratings

85 Likeliness to Recommend

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Email Marketing

Customer Relationship Management - Midmarket

Constant Contact Reviews

Deborah C.

"Good marketing automation tool."

Likeliness to Recommend

Pros

Sandy R.

"Very comprehensive and useful platform."

Likeliness to Recommend

Pros

Cristiana Elena S.

Great product if you need a cheap alternative.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Marketing Automation

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Advanced Campaign Management

Community Marketing Management

Marketing Workflow Management

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Quality of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Vendor Support