What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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77 Likeliness to Recommend
1
Since last award
77 Plan to Renew
8
Since last award
66 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+66 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Security Protects
- Effective Service
- Efficient Service
Cons
- Under Delivered
- Leverages Incumbent Status
- Less Inspiring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Account Analytics & Measurement
Team Alerts
Unified Sales and Marketing Funnel
Account-Based Advertising
Customer Journey Modelling
Artificial Intelligence / Machine Learning
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Also Featured in...
Bombora Reviews
Brooke B.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Helpful insights for prospecting
Likeliness to Recommend
What differentiates Bombora from other similar products?
not sure, I think there's an integration with Outreach?
What is your favorite aspect of this product?
the insights it provides to reps to help prioritize accounts
What do you dislike most about this product?
it's unclear how often the search terms refresh....I.e. how relevant is this notification or is this from someone searching from years back?
What recommendations would you give to someone considering this product?
automate notifications
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Great product for insight with a clear use-case
Likeliness to Recommend
Pros
- Efficient Service
- Caring
- Respectful
- Includes Product Enhancements
Cons
- Under Delivered
- Commodity Features
- Vendor Friendly Policies
Abhisek P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
Large database of intent topics - Very useful
Likeliness to Recommend
What differentiates Bombora from other similar products?
Brand and customer service
What is your favorite aspect of this product?
Easy to use and very large database of topics to choose from
What do you dislike most about this product?
Few features are add-ons and prices could be flexible
What recommendations would you give to someone considering this product?
Must have tool for intent-based demand gen
Pros
- Reliable
- Efficient Service
- Caring
- Respectful