What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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77 Likeliness to Recommend
1
Since last award
77 Plan to Renew
8
Since last award
66 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+66 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Security Protects
- Effective Service
- Efficient Service
Cons
- Under Delivered
- Leverages Incumbent Status
- Less Inspiring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Account Analytics & Measurement
Team Alerts
Unified Sales and Marketing Funnel
Account-Based Advertising
Customer Journey Modelling
Artificial Intelligence / Machine Learning
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
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Bombora Reviews
Mike Y.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2023
Easy to use & fairly inexpensive
Likeliness to Recommend
What differentiates Bombora from other similar products?
Bombora has been around for a bit so they are one of the first intent providers when intent comes to mind.
What is your favorite aspect of this product?
Ease of use to integrate into other systems such as Salesforce and Outreach
What do you dislike most about this product?
The value for the reps wasn't the best as the intent signals weren't always the highest quality
What recommendations would you give to someone considering this product?
Make sure you have an end to end intent strategy before purchasing tools as they can quickly pile up with redundant features
Pros
- Efficient Service
- Respectful
- Friendly Negotiation
- Effective Service
Cons
- Commodity Features
- Slower Product Innovation
- Leverages Incumbent Status
Christopher R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2023
The best of the best for intent signal data
Likeliness to Recommend
What differentiates Bombora from other similar products?
The way that it quantifies when an account is in it's "buying" mode and the way it is easy to understand that key indicator has been and continues to be the value add that makes Bombora the best on the market.
What is your favorite aspect of this product?
The "buying mode" scoring algorithm
What do you dislike most about this product?
They haven't done much when it comes to continuous improvement in the way they could've with how innovative this was at the time it came to market
What recommendations would you give to someone considering this product?
It's expensive and not the best solution for all, see if other data solutions like Crunchbase Pro could be a better fit for you. For any B2B business, especially those with ABM in play really need to give this a serious look. You will see a return like no other data/software product out there.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Nisanta S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2023
Can be used to target smaller organizations
Likeliness to Recommend
What differentiates Bombora from other similar products?
I haven't used any other product
What is your favorite aspect of this product?
HubSpot Integration
What do you dislike most about this product?
Bombora is not efficient to target larger organizations
What recommendations would you give to someone considering this product?
Need a lot of improvement in their User Interface
Pros
- Generous Negotitation
- Transparent
- Friendly Negotiation
- Efficient Service
Cons
- Less Effective Service
- Wastes Time
- Vendor Friendly Policies