What is Bombora?
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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77 Likeliness to Recommend
1
Since last award
77 Plan to Renew
8
Since last award
66 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+66 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Bombora?
Pros
- Respectful
- Security Protects
- Effective Service
- Efficient Service
Cons
- Under Delivered
- Leverages Incumbent Status
- Less Inspiring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Personalization/Audience Targeting
Account Analytics & Measurement
Team Alerts
Unified Sales and Marketing Funnel
Account-Based Advertising
Customer Journey Modelling
Artificial Intelligence / Machine Learning
Multichannel Campaign Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
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Bombora Reviews
Laura D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Great intent data
Likeliness to Recommend
What differentiates Bombora from other similar products?
It integrates well into common martech platforms.
What is your favorite aspect of this product?
Its easy to use. They offer good, reliable intent data.
What do you dislike most about this product?
No major dislikes of this product.
What recommendations would you give to someone considering this product?
Just consider this is 1 source for intent data and each provider has a different algorithm.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Saves Time
Jordan B.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
ABM Table Stakes
Likeliness to Recommend
What differentiates Bombora from other similar products?
Bombora is the leader in third-party intent data. They have the widest coverage and are the original leader in the space.
What is your favorite aspect of this product?
Bombora integrates well within the marketing technology stack and with ABM tools like 6sense.
What do you dislike most about this product?
They are a point solution.
What recommendations would you give to someone considering this product?
This is a must-have to properly build an ABM or account scoring model.
Pros
- Continually Improving Product
- Reliable
- Generous Negotitation
- Friendly Negotiation
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Good experience fantastic product
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing