What is Basis Digital Advertising Platform?
Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers.
Company Details
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Get AssistanceBasis Digital Advertising Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
85 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Basis Digital Advertising Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Vendor Friendly Policies
- Security Frustrates
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Demand-Side Capabilities
Data Management Platform Capabilities
Supply-Side Capabilities
Advertisement Placement
Audience Identification
Role-Based Access Controls
Audience Segmentation
Advertisement Content Curation
Advertisement Reporting
MarTech Ecosystem integration
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Breadth of Features
Usability and Intuitiveness
Basis Digital Advertising Platform Reviews
Phil P.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2022
Mid-tier DSP
Likeliness to Recommend
What differentiates Basis Digital Advertising Platform from other similar products?
Basis is not an industry leading DSP compared to other competitors like The Trade Desk. For brands or agencies who may not have a huge programmatic advertising budget, this is a good starter DSP.
What is your favorite aspect of this product?
It's not as expensive to license the product compared to some of the up market and superior DSPs.
What do you dislike most about this product?
Basis really lacks customer support and training.
What recommendations would you give to someone considering this product?
Interview 2-3 competitors and rank each company based on the features that are most important for your business.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Less Reliable
- Vendor Friendly Policies
- Less Fair