What is Basis Digital Advertising Platform?
Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers.
Company Details
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Get AssistanceBasis Digital Advertising Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
85 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Basis Digital Advertising Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Vendor's Interest First
- Vendor Friendly Policies
- Security Frustrates
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Demand-Side Capabilities
Data Management Platform Capabilities
Supply-Side Capabilities
Advertisement Placement
Audience Identification
Role-Based Access Controls
Audience Segmentation
Advertisement Content Curation
Advertisement Reporting
MarTech Ecosystem integration
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Product Strategy and Rate of Improvement
Quality of Features
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Breadth of Features
Usability and Intuitiveness
Basis Digital Advertising Platform Reviews
Sandra A.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Mar 2023
Excellent platform with great service and support.
Likeliness to Recommend
What differentiates Basis Digital Advertising Platform from other similar products?
With Basis, we can create anything a client can imagine. There are no equals when it comes to the breadth of the targeting options, platforms, audiences, networks, exchanges, strategies, and partners. Whatever a client throws at us, Basis has a solution to carry out the plan. In addition, the assistance team goes above and beyond to help us succeed. We have a team of support, from routine check-in calls and sporadic email queries to support decks and customized research.
What is your favorite aspect of this product?
The Basis software is very user-friendly and simple to use. They have an extensive amount of study on various verticals, and their dedicated customer success managers and team are always accessible to assist when questions arise. I also value the self-study courses they provide through the Basis Institute, which can be referred to whenever required. They consider your ideas and pass them on to their team for consideration and, if practical, implementation.
What do you dislike most about this product?
Turn times can sometimes be a little longer, particularly when waiting on Search/Social replies, but the message center’s visibility helps ease this discomfort a little.
What recommendations would you give to someone considering this product?
In addition to streamlining communication into a message center that gives your entire team insight into every part of the campaign, Basis offers solid support with a full team backing your account. I like that I can use it as a media planning tool and establish all of my advertising budgets even outside of the Basis platform.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Cons
- Vendor Friendly Policies
- Security Frustrates
- Vendor's Interest First
Ivan P.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Basis Digital Advertising is also of great help.
Likeliness to Recommend
What differentiates Basis Digital Advertising Platform from other similar products?
Having a good image on your company's website is essential, since this is the cause of getting new and exponential customers, thanks to the help of this advertising platform you can have an adequate flow and construction, increase the sales of your company, Basis Digital Advertising is a great program that brings together the best tools to design the best campaigns and advertisements with the purpose of making the good and best aspects of my company known, this program will enhance the resources and digital platforms where my biggest clients go, giving it a Much more professional domain and profile to my marketing department.
What is your favorite aspect of this product?
This program is a great help to facilitate our workflow in the advertising field, since with the support of each of the functions of Basis Digital Advertising I have the ability to build from scratch the best marketing campaigns to drive contact with my clientele in the market, this program is fascinating, since it is an excellent tool that will adopt the main role of supporting the platforms where there is greater interaction with the most potential clients, and once in this step, be as striking as possible for attract customers to your sales staff, once this process is achieved.
What do you dislike most about this product?
It is very important to clarify that this program is intended for users with adequate knowledge about handling this type of program, which is why, for new users, they may be presented with an overwhelming interface due to the number of functions and functionality of the program. , this software should ease the complexity with which it is presented a bit in order to expand the number of users who want to get their services.
What recommendations would you give to someone considering this product?
Basis Digital Advertising is an incredible program that offers each of its users the possibility of handling the latest technology innovations through artificial intelligence that is implemented to develop a much more effective advertising department in the cloud, or I recommend it because This program will be automated to empower the resources we have on the web to increase customer input.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Karen j.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Nov 2022
Basis advertising is a wonderful DSP tool.
Likeliness to Recommend
What differentiates Basis Digital Advertising Platform from other similar products?
Quality customer support with an assigned client Success Manager & a product team that listens to feedback and quickly implements enhancements. Programmatic advertising and DSPs are often tough subjects to get into – Basis assigned a coaching team that flew out to offer guidance over an entire day. After the training session, I found the platform to be simple to use and intuitive.
What is your favorite aspect of this product?
If a shopper can dream it, we can build it, with Basis. The intensive quantity of targeting options, platforms, audiences, networks, exchanges, tactics, and partners is unparalleled. Irrespective of what a client throws at us, there’s an answer among Basis to execute the campaign. In addition, the support of employees is incredibly useful to ensure that we are successful. From regular register calls and random email inquiries to support decks and personalized research, we have a team of support.
What do you dislike most about this product?
There’s certainly a learning curve with the platform. It’s continuously not the most intuitive and attempting to jump in it brand new may be difficult. Luckily they provide in-person and virtual learning programs to make sure you’re comfy with the platform.
What recommendations would you give to someone considering this product?
I prefer that I can set all my budgets for advertising even outside of the basic platform, and use it as a media designing feature. Most of all, I’m pleased with the info I have access to for advertising functions for the DSP. A completely recommended DSP software because of its excellent features.
Pros
- Helps Innovate
- Reliable
- Generous Negotitation
- Friendly Negotiation