What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
2
Since last award
96 Plan to Renew
2
Since last award
82 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Reliable
- Fair
- Inspires Innovation
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Customer Journey Modelling
Account Analytics & Measurement
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Team Alerts
Account-Based Advertising
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
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Adobe Marketo Engage Reviews
Awais R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Easy to use but needs UI improvement.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It's backend is really capable and provides rich features for performance management
What is your favorite aspect of this product?
The analytics
What do you dislike most about this product?
User interface is really inadequate and fails on so many levels
What recommendations would you give to someone considering this product?
I think they should improve the UI and also provide a more user friendly drag and drop builder for Emails and Landing Pages
Pros
- Effective Service
- Inspires Innovation
- Respectful
- Client Friendly Policies
Cons
- Commodity Features
- Less Performance Enhancing
- Less Productive
Karan R.
- Role: Consultant
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Jun 2022
Fantastic web based application for ABM
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Ease of use and very comfortable navigating through the UI
What is your favorite aspect of this product?
The way various modules have been aligned and ease of use that comes with every module
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Best tool is market for Account Based Marketing , Just for go for it no need to think twice
Pros
- Reliable
- Saves Time
- Respectful
- Fair
T. H.
- Role: Sales Marketing
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
Hard for non-technical people - good functionality
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Marketo Engage product is widely known and accepted/integrated with in the MarTech area. There is a steep learning curve, and a lot that can only be learned through experience, but it's a robust product that can do a lot if you have the resources to get it configured right.
What is your favorite aspect of this product?
It's the little aspects, like custom email pre-headers, easy integrations with other products/services, and custom tokens that can be used globally or specifically for programs, that make the options more robust and fun to use with testing. Also, decent documentation.
What do you dislike most about this product?
The pricing model and data storage is outdated. Forms and landing pages are unpleasant to construct, format and use.
What recommendations would you give to someone considering this product?
Weigh your options carefully. Marketo is a good product, but you should have a FULL understanding of your needs before making a decision. Also know if you want to have a marketing automation first process, or sales automation (CRM) first process.
Pros
- Reliable
- Acts with Integrity
- Security Protects
- Performance Enhancing
Cons
- Slower Product Innovation
- Under Delivered
- Charges for Enhancements