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Adobe Systems

Adobe Analytics

Composite Score

8.4 /10

CX Score

8.6 /10

44 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Product Impact

Latest Award, 2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

7% Negative

8% Neutral

85% Positive

Pros

Performance Enhancing
Unique Features
Security Protects
Continually Improving Product

Feature Ratings

Average 84

API Framework

Data Management

Conversion Analysis

Analytics and Reporting

Marketing Analytics

Mobile Functionality

Audience Segmentation

Data Warehousing

Device and Browser Analytics

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Average 83

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Alyson B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Exploring the Impact and Features.

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics stands out with its deep integration into the broader Adobe ecosystem. This comprehensive integration allows for a seamless flow of data between different Adobe products, that is providing a unified solution for digital marketing and analytics.

What is your favorite aspect of this product?

Adobe Analytics stands out in its ability to provide a comprehensive view of the customer journey. From acquisition to conversion, the platform's advanced analytics tools enable businesses to understand every touch point that is allowing for strategic optimization.

What do you dislike most about this product?

The implementation of Adobe Analytics can be complex, especially for users new to the platform. Proper training and expertise are essential to maximize the platform's potential, and thus complexity may pose a barrier for some users.

What recommendations would you give to someone considering this product?

Adobe Analytics emerges as a powerful solution for enterprises seeking advanced, predictive analytics and a comprehensive understanding of their digital presence.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Emily S.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Fantastic product

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.

What is your favorite aspect of this product?

: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights

What do you dislike most about this product?

: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.

What recommendations would you give to someone considering this product?

Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Harika K.

Role: Sales Marketing
Industry: Insurance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

The 360 degree solution for product

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

It offers advanced tools for segmenting data and analyzing attribution

What is your favorite aspect of this product?

Very powerful marketing and advertising analytics, in-depth customer journey analysis

What do you dislike most about this product?

Adobe is pricy. It is also, complex and the requires skilled team proficient in both data analytics and marketing.

What recommendations would you give to someone considering this product?

To make the most of Adobe Analytics, investing in training and support is advisable for a successful implementation.

Pros

Reliable
Enables Productivity
Acts with Integrity
Generous Negotitation

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Adobe Analytics Ratings

91 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Mobile Functionality Can be used on mobile devices​.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Alyson B.

Exploring the Impact and Features.

Likeliness to Recommend

Pros

Emily S.

Fantastic product

Likeliness to Recommend

Pros

Harika K.

The 360 degree solution for product

Likeliness to Recommend

Pros

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Feature Ratings

API Framework

Data Management

Conversion Analysis

Analytics and Reporting

Marketing Analytics

Mobile Functionality

Audience Segmentation

Data Warehousing

Device and Browser Analytics

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training