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Adobe Systems

Adobe Analytics

Composite Score

8.2 /10

CX Score

8.4 /10

47 Reviews Write a Review

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What is Adobe Analytics?

Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

8 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Product Impact

2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

7 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact

2024

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

7% Negative

7% Neutral

86% Positive

Pros

Performance Enhancing
Unique Features
Security Protects
Continually Improving Product

Feature Ratings

Average 82

API Framework

Data Management

Conversion Analysis

Mobile Functionality

Audience Segmentation

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Warehousing

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Average 82

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Digital Analytics

Score 8.3

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Jennifer A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2026

‎Turning data into actionable intelligence

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

‎Integration with Adobe Experience Cloud enables seamless cross-channel tracking, personalization, and marketing automation. Its customizable dashboards and AI-driven insights help prioritize key metrics, while flexible APIs and data connectors let us integrate analytics into broader workflows.

What is your favorite aspect of this product?

Adobe Analytics has proved to be a game-changer in turning complex customer interactions into actionable insights. The predictive analytics and anomaly detection tools make it easier to spot trends and respond quickly. The platform leverages AI and machine learning to forecast trends, predict user behavior, and identify potential risks or opportunities. I can proactively adjust product or marketing strategies based on predictive insights.

What do you dislike most about this product?

‎In Adobe Analytics, creating custom reports or dashboards often requires manual configuration and a deep understanding of the platform, which can be time-consuming without dedicated analytics specialists.

What recommendations would you give to someone considering this product?

Even for small datasets, running cohort analysis from the start can uncover trends in retention and engagement that inform product improvements.

Pros

Reliable
Performance Enhancing
Trustworthy
Efficient Service

Balu Anush A.

Role: Student Academic
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

Adobe Analytics - New Toddler to Change the Game

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Its a new product loaded with lots of pre existing drag and drop features

What is your favorite aspect of this product?

Data Visualization and Presentation is the best part where I used to effectively present to client in an interactive manner

What do you dislike most about this product?

Nothing much really. Everything seems to be running okay with whatever extent I used it.

What recommendations would you give to someone considering this product?

Ease of use and a new product which could be handy

Pros

Continually Improving Product
Efficient Service
Saves Time
Transparent

Parimal D.

Role: Student Academic
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

User friendly and descriptive

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Has advanced data analysis, visualization, and machine learning-driven insights, integrated seamlessly with Adobe's marketing cloud solutions,

What is your favorite aspect of this product?

Robust data visualization capabilities, which help in gaining actionable insights

What do you dislike most about this product?

Leverage its advanced features and customization options effectively is tough

What recommendations would you give to someone considering this product?

Thoroughly explore its features, invest in training for your team, assess data integration capabilities

Pros

Unique Features
Continually Improving Product
Reliable
Performance Enhancing

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Adobe Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Mobile Functionality Can be used on mobile devices​.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Device and Browser Analytics Capture and summarize device and browser information.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Voice of the Customer

Digital Analytics

Customer Intelligence

Adobe Analytics Reviews

Jennifer A.

‎Turning data into actionable intelligence

Likeliness to Recommend

Pros

Balu Anush A.

Adobe Analytics - New Toddler to Change the Game

Likeliness to Recommend

Pros

Parimal D.

User friendly and descriptive

Likeliness to Recommend

Pros

Most Popular Adobe Analytics Comparisons

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2
Since last award

Feature Ratings

API Framework

Data Management

Conversion Analysis

Mobile Functionality

Audience Segmentation

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Warehousing

Data Integrity

Data Analysis and Survey Function

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Ease of Data Integration

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Availability and Quality of Training