What is Adobe Analytics?
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Performance Enhancing
- Unique Features
- Continually Improving Product
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Data Management
Conversion Analysis
Mobile Functionality
Audience Segmentation
Analytics and Reporting
Marketing Analytics
Device and Browser Analytics
Data Warehousing
Data Integrity
Data Analysis and Survey Function
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Also Featured in...
Website Analytics
Score 8.8
View Adobe Analytics in this category (opens in a new tab)
Voice of the Customer
Score 8.3
View Adobe Analytics in this category (opens in a new tab)
Digital Analytics
Score 8.1
View Adobe Analytics in this category (opens in a new tab)
Customer Intelligence
Score 8.1
View Adobe Analytics in this category (opens in a new tab)
Adobe Analytics Reviews
simone i.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Aug 2024
Flexible and robust web-analytics platform
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption
What is your favorite aspect of this product?
The ability to create dashboards with great speed and the ability to dig into data with extreme detail
What do you dislike most about this product?
The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)
What recommendations would you give to someone considering this product?
Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Harshil G.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Best product for traffic analysis
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It has many features including data warehousing, real time reports and has easy implementation with a good support team
What is your favorite aspect of this product?
Its easy implementation and the free flow table to view the reports
What do you dislike most about this product?
It can be overwhelming with a lot of choices to pick from
What recommendations would you give to someone considering this product?
It's a great product and will satisfy to your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to gain insights
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics provide deep insights into the data collected
What is your favorite aspect of this product?
out of the box metrics and dimensions, quick visualization, drag and drop
What do you dislike most about this product?
can be slow on loading the data, and the interface of the Processing Rules are very old fashion
What recommendations would you give to someone considering this product?
If you are looking to get insights for you website and app, consider Adobe Analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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