Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Awards & Recognition

Adobe Analytics won the following awards in the Product Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

0% Negative
6% Neutral
94% Positive

Pros

  • Enables Productivity
  • Continually Improving Product
  • Performance Enhancing
  • Inspires Innovation

Feature Ratings

Average 84

Analytics and Reporting

89

Conversion Analysis

86

Audience Segmentation

85

API Framework

85

Marketing Analytics

84

Data Management

84

Mobile Functionality

83

Data Analysis and Survey Function

81

Data Warehousing

81

Device and Browser Analytics

80

Data Integrity

79

Vendor Capability Ratings

Average 82

Quality of Features

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Ease of Customization

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

80

Ease of Data Integration

79

Vendor Support

79

Ease of IT Administration

79

Availability and Quality of Training

77

Adobe Analytics Reviews

Mahika T.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

My Take on Adobe Analytics

Likeliness to Recommend

8 /10

What differentiates Adobe Analytics from other similar products?

There are plenty of website analytics tools out there, but Adobe Analytics offers an unparalleled level of depth and customization. We can create custom reports to track almost any metric imaginable, from product page visits to abandoned cart rates

What is your favorite aspect of this product?

Adobe Analytics allows us to segment our website visitors based on various criteria, such as demographics, interests, and purchase history. This lets us see how different customer segments interact with our website and personalize the shopping experience for each group.

What do you dislike most about this product?

Adobe Analytics isn't for everyone. It's a powerful tool, but it comes with a hefty price tag and a steeper learning curve. The sheer volume of data and customization options can be overwhelming for beginners

What recommendations would you give to someone considering this product?

If you're a large e-commerce player with a significant online presence and the budget to match, then Adobe Analytics is a worthwhile investment

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

Kashana S.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Great analytical tool!

Likeliness to Recommend

9 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics has several interesting offerings, but my favourite is its multi-touch attribution features, which track the consumer experience across many channels. It also provides relevant web analytics with extensive information that is tailored to the needs of the client, as well as ideas for improving marketing campaigns. Adobe Analytics will deliver not just analytical reports but also actionable insights that other solutions will not provide, which is Adobe Analytics’ finest feature.

What is your favorite aspect of this product?

I like how it has strong tracking features, allowing the organization to collect a variety of statistics on user interactions with our website and app. Additionally, Adobe Analytics offers a high level of flexibility, allowing the company to build reports and dashboards to suit business needs. It can analyze enormous data at a high speed and can produce reports to study the data very easily and I can even compare multiple clusters to pick the best cluster and suitable data for future decisions.

What do you dislike most about this product?

I can’t think of anything I dislike about Adobe Analytics, but it does seem to lack versatility at times, such as the inability to build custom metrics and dimensions. In addition, reports and data load slowly.

What recommendations would you give to someone considering this product?

Adobe Analytics is an awesome application with wonderful analytical features that help to examine data. It also provides a summary of the trends and patterns that the data is following. The finest part is that it splits the data into homogeneous clusters, making it simple to analyze the population.

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Enables Productivity

Adarsh B.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Best Customer intelligence product

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Customer intelligence makes it speciall. We really enjoyed using it.

What is your favorite aspect of this product?

Analytics and easy administration.

What do you dislike most about this product?

Nothing. Everything is soo good abou it.

What recommendations would you give to someone considering this product?

Manage your customers easily and get a new experience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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