What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Analytics.
87 Likeliness to Recommend
99 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Respectful
- Efficient Service
- Helps Innovate
- Effective Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
Paid Search Integration
Conversion Analysis
Audience Demographics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Adobe Analytics Reviews
Akash A.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2023
This product is industry leader with best features
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics offers best analysis features across the range of other products
What is your favorite aspect of this product?
Data Analysis
What do you dislike most about this product?
Not Applicable
What recommendations would you give to someone considering this product?
Please check the fitment of the product in your organization before purchasing the same
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Justin B.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Aug 2023
Amazing for in-depth analysis of websites.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics enables the creation of extremely fine-grained segments based on a mix of parameters and data. It enables audience sharing with other Adobe products like Adobe Target and Adobe Experience Manager. It is regularly updated with new features like AI-powered predictive analytics and cross-device checks. It allows for flexible reporting. Adobe Analytics has many interesting offerings, but my favorite is the multi-touch attribution tools that track the consumer experience across many channels. It also provides relevant web analytics with thorough reports tailored to client’s needs and makes recommendations to improve campaigns.
What is your favorite aspect of this product?
Adobe Analytics provides strong and versatile reporting features, allowing users to slice and dice data to gather insights in a variety of ways. The platform offers real-time data tracking and reporting, allowing customers to respond to changes in their data as they occur. Adobe Analytics provides powerful visualization features, making it simple to produce engaging and informative reports and dashboards. The nicest thing about Adobe Analytics is that it provides a highly complete and in-depth examination of the data, as well as excellent interpretation. It translates every minor detail required for me to comprehend the data flow.
What do you dislike most about this product?
Adobe Analytics is a subscription-based tool, and the pricing is prohibitively expensive for enterprises with large websites or apps. Adobe Analytics does not work well with other platforms such as Google Analytics.
What recommendations would you give to someone considering this product?
Adobe Analytics provides a variety of insights that might help me maximize my marketing efforts. I utilize Adobe Analytics across various teams to assess consumer behavior on the website platform, discover defects and other difficulties customers are having, examine the outcomes of a/b and multivariate tests, and execute ad hoc analytics to answer business objectives. Because I have users with varying degrees of Adobe Analytics competence, I publish dashboards as reports in pdf formats so that they are readily available across all teams.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Role: Information Technology
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2023
Effective, Reliable and secured
Likeliness to Recommend
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Unique Features
