Adjust GmbH

Adjust

7.6 /10

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.

Company Details

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Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

89 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

5% Negative

10% Neutral

85% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Less Inspiring
Vendor's Interest First
Less Transparent

Feature Ratings

Average 77

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Data Integrity

Mobile Functionality

Data Management

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Average 77

Quality of Features

Business Value Created

Availability and Quality of Training

Vendor Support

Ease of Customization

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Adjust Reviews

Williams A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Effective Traffic Analysis

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

What I have seen with Adjust that I have not seen with any other product is the detection of traffics that comes from bots, not real human. Also it gives detail analytics.

What is your favorite aspect of this product?

My favorite thing is the ability to integrate with all the social media site and get analytics even from affiliate network sites.

What do you dislike most about this product?

I think the data file should be able to automate into google sheets so that inexperience team members can get the information on the go.

What recommendations would you give to someone considering this product?

I recommend this products for all app marketers for detail analytics to help them improve marketing efforts for profitability.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Bobby V.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Great features with poor UI

Likeliness to Recommend

8 /10

What differentiates Adjust from other similar products?

Adjust makes integration with other partners a breeze. Report customization is also done quickly compared to similar products.

What is your favorite aspect of this product?

I find the filters most useful in Adjust. It enables me to grab only the data I need and act on it accordingly.

What do you dislike most about this product?

The user experience should definitely be improved. Navigation might be confusing at times, and we've had issues with correctly tracking ad statistics.

What recommendations would you give to someone considering this product?

Adjust provides a quite comprehensive package for an MMP product. Customer support and UI are of questionable standards.

Pros

Trustworthy
Unique Features
Efficient Service
Saves Time

Monika F.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Excellent service!

Likeliness to Recommend

8 /10

What differentiates Adjust from other similar products?

Clean and simple design!

What is your favorite aspect of this product?

The clean design

What do you dislike most about this product?

No dislikes :)

What recommendations would you give to someone considering this product?

No recommendations :)

Pros

Reliable
Respectful
Continually Improving Product
Unique Features

Adjust

What is Adjust?

Company Details

Need Assistance?

Awards & Recognition

Adjust Ratings

89 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+74 Net Emotional Footprint

How much do users love Adjust?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Adjust Reviews

Williams A.

Effective Traffic Analysis

Likeliness to Recommend

Pros

Bobby V.

Great features with poor UI

Likeliness to Recommend

Pros

Monika F.

Excellent service!

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Data Integrity

Mobile Functionality

Data Management

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Vendor Support

Ease of Customization

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration