Adjust GmbH

Adjust

7.4 /10

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

6% Negative

10% Neutral

84% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Less Inspiring
Vendor's Interest First
Less Transparent

Feature Ratings

Average 77

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Integrity

Data Management

API Framework

Audience Segmentation

Device and Browser Analytics

Vendor Capability Ratings

Average 77

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Adjust Reviews

Aatish K.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Very good mobile measurement tool

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

Adjust offers advanced mobile app analytics, attribution, and marketing automation. Its strengths lie in real-time data, fraud prevention, and global reach, setting it apart from rivals like Appsflyer and Branch.

What is your favorite aspect of this product?

Its real-time data tracking and fraud prevention

What do you dislike most about this product?

The comparatively complex interface and pricing structure.

What recommendations would you give to someone considering this product?

Explore Adjust's capabilities, but also compare it with competitors to ensure the best fit.

Pros

Helps Innovate
Reliable
Enables Productivity
Friendly Negotiation

Mihir M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

One of the best mobile measurement partners

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

Adjust offers fraud prevention, automation, and deep linking to optimize mobile marketing campaigns efficiently.

What is your favorite aspect of this product?

The deeplink and deferred deeplink features are very sophisticated. Also the SDK level fraud prevention is something that's provided by only Adjust

What do you dislike most about this product?

Adjust has a lot of features to offer, but they keep it as add-ons and not a bundle. That makes it super costly

What recommendations would you give to someone considering this product?

If you are considering Adjust, kindly estimate the numbers on your end and take a proposal of atleast 10% higher volume.

Pros

Performance Enhancing
Enables Productivity
Reliable
Friendly Negotiation

Ankit S.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Very good and effective MMP with fraud prevention

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

The fraud prevention suite and the ease of using Adjust is something that makes it a preferred partner

What is your favorite aspect of this product?

I like the SDK signature to avoid APK level frauds and the conversion tracking

What do you dislike most about this product?

Adjust doesn't have the event based retention, so every time I need to get the data of users who performed certain action and returned I need to rely on another tool

What recommendations would you give to someone considering this product?

Adjust is a complete solution there would be some misses obviously, but it's better to do the POC before buying it.

Pros

Reliable
Performance Enhancing
Caring
Respectful

Adjust

What is Adjust?

Company Details

Need Assistance?

Awards & Recognition

Adjust Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+73 Net Emotional Footprint

How much do users love Adjust?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Mobile Functionality Can be used on mobile devices​

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Management Includes data sharing, data storage, records management, and data security.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Adjust Reviews

Aatish K.

Very good mobile measurement tool

Likeliness to Recommend

Pros

Mihir M.

One of the best mobile measurement partners

Likeliness to Recommend

Pros

Ankit S.

Very good and effective MMP with fraud prevention

Likeliness to Recommend

Pros

Most Popular Adjust Comparisons

Google Analytics

Firebase

AppsFlyer

Adobe Analytics

Pendo

Kochava

1
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Integrity

Data Management

API Framework

Audience Segmentation

Device and Browser Analytics

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Customization

Vendor Support

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration