Adjust GmbH

Adjust

7.4 /10

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

6% Negative

10% Neutral

84% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Less Inspiring
Vendor's Interest First
Less Transparent

Feature Ratings

Average 77

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Integrity

Data Management

API Framework

Audience Segmentation

Device and Browser Analytics

Vendor Capability Ratings

Average 77

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of Implementation

Ease of Data Integration

Adjust Reviews

Nitu A.

Role: Information Technology
Industry: Insurance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

Easy to use

What is your favorite aspect of this product?

Features management

What do you dislike most about this product?

a bit pricey

What recommendations would you give to someone considering this product?

Feature organised

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Carla M.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Fantastic MMP, key for our marketing strategy

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

You have all features needed for mobile marketing analytics. It offers the best value for money among all the MMP.

What is your favorite aspect of this product?

The reporting is fantastic.

What do you dislike most about this product?

I don't have anything to report in here.

What recommendations would you give to someone considering this product?

It is the perfect mobile measurement partner, no matter the size of your business.

Pros

Continually Improving Product
Enables Productivity
Respectful
Helps Innovate

Juan G.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Top-tier MMP with great technical & CS experts

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

I have experience working with several MMPs, although Adjust has been the easiest one to operate in the mobile attribution landscape. Their services are reliable at a fair price compared to other MMPs in the industry. They provide a vast number of marketing capabilities covering basic and advanced requirements. They have been a great ally throughout the years helping us understand the technical challenges of mobile attribution and how to overcome them. The user interface is easy to use, allowing new users to onboard quickly.

What is your favorite aspect of this product?

The technical specialists and customer success managers have been great allies over time. They had great availability and flexibility to adapt to our needs helping us overcome several challenges.

What do you dislike most about this product?

I don't have a specific issue with their product or something in particular that I dislike.

What recommendations would you give to someone considering this product?

Open conversations and test different MMPs before deciding upon one. You should be able to compare features and pricing and find the one that better fits your needs. Also, try to get the technical team involved as early as possible to understand who I would deal with daily.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Less Inspiring
Vendor's Interest First
Leverages Incumbent Status

Adjust

What is Adjust?

Company Details

Need Assistance?

Awards & Recognition

Adjust Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+73 Net Emotional Footprint

How much do users love Adjust?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Mobile Functionality Can be used on mobile devices​

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Management Includes data sharing, data storage, records management, and data security.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Adjust Reviews

Nitu A.

Fantastic product!

Likeliness to Recommend

Pros

Carla M.

Fantastic MMP, key for our marketing strategy

Likeliness to Recommend

Pros

Juan G.

Top-tier MMP with great technical & CS experts

Likeliness to Recommend

Pros

Cons

Most Popular Adjust Comparisons

Google Analytics

Firebase

Adobe Analytics

AppsFlyer

Pendo

Kochava

1
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Marketing Analytics

Data Warehousing

Mobile Functionality

Data Integrity

Data Management

API Framework

Audience Segmentation

Device and Browser Analytics

Vendor Capability Ratings

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of Implementation

Ease of Data Integration