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Adjust GmbH

Adjust

Composite Score

7.0 /10

CX Score

6.9 /10

23 Reviews Write a Review

Claim Software

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. It is a mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

Company Details

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Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

5% Negative

8% Neutral

87% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 80

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Marketing Analytics

Data Integrity

Mobile Functionality

Data Management

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Average 78

Quality of Features

Vendor Support

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Adjust Reviews

Carla M.

Role: Sales Marketing
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Fantastic MMP, key for our marketing strategy

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

You have all features needed for mobile marketing analytics. It offers the best value for money among all the MMP.

What is your favorite aspect of this product?

The reporting is fantastic.

What do you dislike most about this product?

I don't have anything to report in here.

What recommendations would you give to someone considering this product?

It is the perfect mobile measurement partner, no matter the size of your business.

Pros

Continually Improving Product
Enables Productivity
Respectful
Helps Innovate

Juan G.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Top-tier MMP with great technical & CS experts

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

I have experience working with several MMPs, although Adjust has been the easiest one to operate in the mobile attribution landscape. Their services are reliable at a fair price compared to other MMPs in the industry. They provide a vast number of marketing capabilities covering basic and advanced requirements. They have been a great ally throughout the years helping us understand the technical challenges of mobile attribution and how to overcome them. The user interface is easy to use, allowing new users to onboard quickly.

What is your favorite aspect of this product?

The technical specialists and customer success managers have been great allies over time. They had great availability and flexibility to adapt to our needs helping us overcome several challenges.

What do you dislike most about this product?

I don't have a specific issue with their product or something in particular that I dislike.

What recommendations would you give to someone considering this product?

Open conversations and test different MMPs before deciding upon one. You should be able to compare features and pricing and find the one that better fits your needs. Also, try to get the technical team involved as early as possible to understand who I would deal with daily.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Less Inspiring
Vendor's Interest First
Leverages Incumbent Status

Aatish K.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Very good mobile measurement tool

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

Adjust offers advanced mobile app analytics, attribution, and marketing automation. Its strengths lie in real-time data, fraud prevention, and global reach, setting it apart from rivals like Appsflyer and Branch.

What is your favorite aspect of this product?

Its real-time data tracking and fraud prevention

What do you dislike most about this product?

The comparatively complex interface and pricing structure.

What recommendations would you give to someone considering this product?

Explore Adjust's capabilities, but also compare it with competitors to ensure the best fit.

Pros

Helps Innovate
Reliable
Enables Productivity
Friendly Negotiation

Adjust

What is Adjust?

Company Details

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Awards & Recognition

Adjust Ratings

89 Likeliness to Recommend

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love Adjust?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Adjust Reviews

Carla M.

Fantastic MMP, key for our marketing strategy

Likeliness to Recommend

Pros

Juan G.

Top-tier MMP with great technical & CS experts

Likeliness to Recommend

Pros

Cons

Aatish K.

Very good mobile measurement tool

Likeliness to Recommend

Pros

2
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Marketing Analytics

Data Integrity

Mobile Functionality

Data Management

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Quality of Features

Vendor Support

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration