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What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
94 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Acts with Integrity
- Effective Service
- Respectful
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Post Archival
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
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Act-On Reviews
Sergey G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2021
Determine the marketing idea in a unique way
Likeliness to Recommend
What differentiates Act-On from other similar products?
We have saved a lot of time in terms of monitoring and tracking social media accounts for essential clients. The strategy we use with Act-On is very successful because it has given us a step further to achieve sales and business through advertising. Digital marketing is a discipline that should be paramount in any field; we feel comfortable that we can develop great things in this area.
What is your favorite aspect of this product?
It establishes a decisive but straightforward way of performing specialized marketing work, including monitoring advertising networks or account management on digital platforms and social networks. The support is solid, and I have all the suggestions and doubts regarding the software.
What do you dislike most about this product?
It would be great if they could improve the interface a bit more.
What recommendations would you give to someone considering this product?
Taking into account the positive results of automating a marketing process with a great result, it is straightforward for me to recommend it to anyone with the precision of use. It's amazing.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Pamela M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2021
The best marketing automation platform
Likeliness to Recommend
What differentiates Act-On from other similar products?
It is an easy-to-use marketing program from start to finish, it brings together all the tools we need in a marketing automation platform, it has a great analysis and reporting system that provides brilliant information about everything that happens, we can also create and executing marketing programs quickly and easily, it has allowed me to increase our productivity by providing us with incredible functions to carry out marketing strategies, it has also improved our productivity by leading us to generate more leads and better opportunities, its functions are also very effective when handling them.
What is your favorite aspect of this product?
I like the positive impact that this tool has had on our organization, we love the analytics and the ability to download our data into richer and more specific reports for our needs, we also like the ability to connect Act-On directly to our CRM, We also liked how it has delivered positive results by automating important marketing management processes, covers everything you might want to do in a marketing automation platform, and offers key integrations that allow you to thrive, also allow the business to maximize leads. and be consistent in our follow-up activity.
What do you dislike most about this product?
The only problem that I have had with this platform is that when duplicating forms the hidden fields may not coincide randomly, it is the only inconvenience that it has presented to me so far.
What recommendations would you give to someone considering this product?
This robust and versatile tool is enriched with all the incredible automation capabilities it takes to centralize all of our digital marketing efforts, I highly recommend it.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Respectful
Ani K.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Fantastic product! Worth the money!
Likeliness to Recommend
What differentiates Act-On from other similar products?
The variety of features and the ease of implementation
What is your favorite aspect of this product?
The software's automated programs and campaigns
What do you dislike most about this product?
It's a bit slow when it comes to tasks. Doesn't fully integrate with CRM's
What recommendations would you give to someone considering this product?
Make sure you know all the features and benefits of the software before paying
Pros
- Effective Service
- Continually Improving Product
- Reliable
- Performance Enhancing
