Website Analytics
Top Hotjar Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.5

Composite
Score

+92

Emotional
Footprint

33

Reviews

Best Alternatives and Competitors to Hotjar

Compare how Hotjar stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+92

Emotional
Footprint

86

Reviews

Reviews Say

Compared to Hotjar, HubSpot Marketing Hub is:

More Efficient

Easier to Customize

Less Inspiring

Less Transparent

Worse at Support

Less Innovative

Google

Google Analytics

9.0

Composite
Score

+91

Emotional
Footprint

592

Reviews

Reviews Say

Compared to Hotjar, Google Analytics is:

Worse at Support

Less Transparent

Less Inspiring

Harder to Use

Less Caring

Worse at Training

Semrush

Semrush

8.8

Composite
Score

+90

Emotional
Footprint

63

Reviews

Reviews Say

Compared to Hotjar, Semrush is:

More Efficient

More Respectful

Less Transparent

Less Inspiring

Worse at Support

Less Reliable

Adobe Systems

Adobe Analytics

8.4

Composite
Score

+91

Emotional
Footprint

93

Reviews

Reviews Say

Compared to Hotjar, Adobe Analytics is:

More Efficient

More Respectful

Less Transparent

Worse at Support

Less Inspiring

Worse at Training

Dynatrace

Dynatrace

8.3

Composite
Score

+98

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Hotjar, Dynatrace is:

More Efficient

More Caring

Easier to Customize

Easier to Implement

Better at Integrating

Better at Training

Mixpanel

Mixpanel

8.2

Composite
Score

+93

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Hotjar, Mixpanel is:

More Respectful

More Caring

More Efficient

Better at Integrating

Less Reliable

Worse at Support

Amplitude

Amplitude Analytics

7.9

Composite
Score

+94

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Hotjar, Amplitude Analytics is:

More Respectful

More Efficient

More Caring

Easier to Implement

Less Inspiring

Less Innovative

Mouseflow

Mouseflow

7.7

Composite
Score

+87

Emotional
Footprint

39

Reviews

Reviews Say

Compared to Hotjar, Mouseflow is:

More Efficient

Less Innovative

Less Inspiring

Less Transparent

Less Caring

Worse at Training

Heap, Inc.

Heap

7.5

Composite
Score

+85

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Hotjar, Heap is:

More Respectful

Less Inspiring

Less Innovative

Less Transparent

Less Reliable

Harder to Use

Elastic

Elastic Observability

7.1

Composite
Score

+81

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Hotjar, Elastic Observability is:

Less Transparent

Less Caring

Less Innovative

Less Inspiring

Less Respectful

Less Reliable

Most Popular Hotjar Comparisons