Top Hotjar Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Common Features
Audience Segmentation | Data Visualization | Audience Demographics | API Framework | Device and Browser Analytics | Paid Search Integration | Search Engine Optimization | Social Media Analytics | Conversion Analysis | Customer Journey Modelling | Customer Value Analysis
8.5
Composite
Score
+92
Emotional
Footprint
33
Reviews
Best Alternatives and Competitors to Hotjar
Compare how Hotjar stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+92
Emotional
Footprint
86
Reviews
Reviews Say
Compared to Hotjar, HubSpot Marketing Hub is:
More Efficient
Easier to Customize
Less Inspiring
Less Transparent
Worse at Support
Less Innovative
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Google Analytics
9.0
Composite
Score
+91
Emotional
Footprint
592
Reviews
Reviews Say
Compared to Hotjar, Google Analytics is:
Worse at Support
Less Transparent
Less Inspiring
Harder to Use
Less Caring
Worse at Training
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Semrush
Semrush
8.8
Composite
Score
+90
Emotional
Footprint
63
Reviews
Reviews Say
Compared to Hotjar, Semrush is:
More Efficient
More Respectful
Less Transparent
Less Inspiring
Worse at Support
Less Reliable
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush
Adobe Systems
Adobe Analytics
8.4
Composite
Score
+91
Emotional
Footprint
93
Reviews
Reviews Say
Compared to Hotjar, Adobe Analytics is:
More Efficient
More Respectful
Less Transparent
Worse at Support
Less Inspiring
Worse at Training
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
Dynatrace
Dynatrace
8.3
Composite
Score
+98
Emotional
Footprint
17
Reviews
Reviews Say
Compared to Hotjar, Dynatrace is:
More Efficient
More Caring
Easier to Customize
Easier to Implement
Better at Integrating
Better at Training
The Dynatrace software intelligence platform monitors web scale application environments down to each individual transaction—with no gaps or blind spots—including front end, application performance, infrastructure, containers, and cloud.
Mixpanel
Mixpanel
8.2
Composite
Score
+93
Emotional
Footprint
29
Reviews
Reviews Say
Compared to Hotjar, Mixpanel is:
More Respectful
More Caring
More Efficient
Better at Integrating
Less Reliable
Worse at Support
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Amplitude
Amplitude Analytics
7.9
Composite
Score
+94
Emotional
Footprint
21
Reviews
Reviews Say
Compared to Hotjar, Amplitude Analytics is:
More Respectful
More Efficient
More Caring
Easier to Implement
Less Inspiring
Less Innovative
Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.
Mouseflow
Mouseflow
7.7
Composite
Score
+87
Emotional
Footprint
39
Reviews
Reviews Say
Compared to Hotjar, Mouseflow is:
More Efficient
Less Innovative
Less Inspiring
Less Transparent
Less Caring
Worse at Training
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
Heap, Inc.
Heap
7.5
Composite
Score
+85
Emotional
Footprint
18
Reviews
Reviews Say
Compared to Hotjar, Heap is:
More Respectful
Less Inspiring
Less Innovative
Less Transparent
Less Reliable
Harder to Use
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Elastic
Elastic Observability
7.1
Composite
Score
+81
Emotional
Footprint
33
Reviews
Reviews Say
Compared to Hotjar, Elastic Observability is:
Less Transparent
Less Caring
Less Innovative
Less Inspiring
Less Respectful
Less Reliable
Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.