Emotional Footprint Awards 2024
SMS Marketing
SoftwareReviews names Brevo, ProTexting, TrueDialog, Attentive, and Octopush SMS as SMS Marketing Emotional Footprint Award Winners.
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SMS Marketing
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Brevo
Brevo
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
9.4
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
ProTexting
ProTexting
ProTexting helps communicate with contacts more efficiently through a suite of highly interactive SMS marketing campaigns. The cell phone has become a permanent companion in our daily lives. This is why text messaging is the best way at the moment to reach groups of people with the same message instantly. Text message is personal and is pretty much guaranteed that it will be read by the recipient. The technology empowers you to drive traffic to your business and bring in more sales by sending special offers straight to your clients' mobile phones.
8.8
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
TrueDialog
TrueDialog
The Leading SMS Provider for Mass Text Messaging, SMS Marketing and Personalized 2-Way SMS Texting at Scale.
8.5
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Octopush
Octopush SMS
Octopush is a multichannel marketing and communication platform that engages with your audience, clients and partners by SMS, email or messaging via a simple and secure platform for all businesses. With Octopush, send bulk messaging for your promotions, order tracking, appointment reminders, voice messages, one-time passwords (OTP), 2-way chat SMS and more.
8.4
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Attentive Mobile Inc
Attentive
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
8.3
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Other Evaluated Vendors
Textline
Textline
Textline is a business SMS platform that offers the best tools for customer support workflow, team collaboration, and process automation. The platform can add text messaging capabilities to your existing landline or give you a new, textable phone number in your local area code.
8.2
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Birdeye
Birdeye
The single customer messaging software for your team to connect with leads and customers through texting, live chat and bulk messaging. Birdeye helps businesses grow through happy customers. Over 80,000 businesses use Birdeye every day to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight those customers with Surveys, Ticketing, and Insights - all in one place.
8.1
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Twilio
Twilio MessagingX
Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.
7.9
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
EZ Texting
EZ Texting
EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. It has served over 165,000 customers and is a platform for business users, setting the standard for business texting. EZ Texting messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences.
7.9
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
BulkSMS.com
BulkSMS
BulkSMS is a SMS messaging service provider offering two-way SMS communication services straight from your internet enabled device. The BulkSMS gateway reaches across borders and connects to over 800 mobile network operators world-wide.
7.6
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Aloware
Aloware
Aloware is a modern contact center solution built to triple performance with unlimited calling, texting, and automation. Aloware is the modern contact center solution for sales and support teams around the world. This all-in-one, turnkey software gives your business the ability to engage with your customers in ways they'll love: via cell phone, text message, and social messengers.
7.4
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
Simple Texting
SimpleTexting
SimpleTexting is an way to send messages to customers, employees, or anyone else you need to reach. This user-friendly platform lets your team take advantage of the power of SMS. Provide customer service, text message to large groups at once, survey your employees, host sweepstakes, create automated drip campaigns and more. Start and scale your SMS efforts with our flexible pricing plans designed for businesses of all sizes. You can even manage your campaigns on-the-go with our app for iOS and Android.
7.3
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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