Emotional Footprint Awards 2023
Marketing Platforms - Midmarket
SoftwareReviews names Mindmatrix, Experiture, and BenchmarkONE as Marketing Platforms - Midmarket Emotional Footprint Award Winners.
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Marketing Platforms - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Experiture
Experiture
Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.
9.8
CX Score
CX
Score
+100
Net Emotional Footprint
Net Emotional
Footprint
96
Value Index
VALUE INDEX
Mindmatrix
Mindmatrix
Mindmatrix is an integrated software designed to enable direct sales, independent reps and Indirect Sales channels worldwide. The Mindmatrix software is a unique platform that brings specific essential elements of sales success together, helping companies sell faster.
9.5
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
BenchmarkONE
BenchmarkONE
Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.
9.4
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Other Evaluated Vendors
Sales Manago
SALESmanago
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
9.3
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
TapClicks Inc
TapClicks Marketing Operations Platform
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
9.1
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
NextRoll, Inc.
AdRoll
Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.
8.9
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Constant Contact, Inc.
SharpSpring
SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.
8.8
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Acquia Inc
Acquia Marketing Cloud
Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).
7.1
CX Score
CX
Score
+68
Net Emotional Footprint
Net Emotional
Footprint
74
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
