
TapClicks Marketing Operations Platform
What is TapClicks Marketing Operations Platform?
The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
Down
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love TapClicks Marketing Operations Platform?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Feature Ratings
Marketing Asset Management
Multi Channel Integration
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Mobile Marketing Management
Advanced Campaign Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Vendor Support
Business Value Created
Availability and Quality of Training
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
TapClicks Marketing Operations Platform Reviews

Lisa H.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Advanced Marketing Integrations
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
It is a tool to create detailed reports on the commercial processes, this also focuses on the possibility and something that I think stands out is that it can easily be established in the finance or marketing sectors because it shows quite complete reports that help the operations in both areas
What is your favorite aspect of this product?
What I like is that its capabilities in marketing areas are very well designed. It allows sales to be many more and processes to reach ideal customers, allowing them to see what customers are looking for and creating a database that improves campaigns, campaigns that in turn can be analyzed from your system.
What do you dislike most about this product?
The tool works as it should, I can't find anything negative to contribute from my experience
What recommendations would you give to someone considering this product?
It allows you to have complete customer data quality, is quite accessible and even offers a trial version where it is possible to get to know it in order to work with it in the best way.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bethany I.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Well-balanced social marketing
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
Without a doubt, the program has provided us with specialized attention in the field of digital advertising. We have been able to highlight the importance of sales funnels by including them in all relevant online policies and tools. TapClicks has provided us with an excellent illustration of how to make money in the digital age. It has allowed us greater freedom in displaying content, which in turn has strengthened our marketing efforts. It is critical to run a successful campaign that makes people feel comfortable.
What is your favorite aspect of this product?
TapClicks is one of the best programs I have ever used and one of the main reasons I have been so successful in marketing and sales. With its help, I have been able to reach people all over the world in a simple way that serves a wide range of purposes. At this rate, other apps will have to try harder just to keep up with the number of attempts to use TapClicks as a target. It's not difficult at all, which makes it that much more tempting, and the price is great, but the main reason I recommend the app is because of how easy, straightforward, and functional it is.
What do you dislike most about this product?
I don't like the slowness of the support team; they need to work faster.
What recommendations would you give to someone considering this product?
TapClicks is great for creating client dashboards, and I recommend it to agencies that use many platforms. If a company doesn't use any add-on services, they are being unprofessional. For companies that work with a wide variety of vendors, the API connectivity is invaluable.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
Joe K.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2022
Easy and Efficient to Customize and Use
Likeliness to Recommend
What differentiates TapClicks Marketing Operations Platform from other similar products?
The customizability of reporting dashboards for clients, pulling reporting decks for presentations and organize how the data is organized and presented to the client.
What is your favorite aspect of this product?
Ease of use on our end and on the client's end for accessing campaign data in an easy to read, organized way. User permissions is easy and convenient.
What do you dislike most about this product?
There are some data limitations that cause some pain points, like how a dashboards need to be shared for all clients, so making one small change will change the way the data is presented to all clients, forcing you to create a completely new dashboard. Data also refreshes only once per day, which takes a lot of time and makes it so data from the day you are viewing is not available.
What recommendations would you give to someone considering this product?
Making the pulling in of data quicker and more often, as well as allowing small changes to dashboards available just to select clients without needing to create a new dashboard.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy