TapClicks

TapClicks Marketing Operations Platform

8.1 /10

What is TapClicks Marketing Operations Platform?

The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

TapClicks Marketing Operations Platform won the following awards in the Marketing Platforms - Midmarket category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2023

4 Top Rated Capabilities

0 Top Rated Features

2022

TapClicks Marketing Operations Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on TapClicks Marketing Operations Platform.

88 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love TapClicks Marketing Operations Platform?

0% Negative

0% Neutral

100% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 84

Marketing Asset Management

Multi Channel Integration

Marketing Analytics

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Email Marketing Automation

Mobile Marketing Management

Advanced Campaign Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Average 82

Availability and Quality of Training

100

Breadth of Features

100

Ease of Customization

100

Ease of IT Administration

100

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Business Value Created

Usability and Intuitiveness

Vendor Support

Ease of Implementation

TapClicks Marketing Operations Platform Reviews

Rahul w.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

Super and useful product

Likeliness to Recommend

9 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

This plateform is most popular marketing reporting and analytics tool for digital agencies and media companies.

What is your favorite aspect of this product?

It's a super and easy to use product.

What do you dislike most about this product?

As far now we can't find any disliking issue.

What recommendations would you give to someone considering this product?

We recommend to use this product and improve your marketing strategy.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ashutosh T.

Role: Information Technology
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

TapClicks

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

The provide such an awesome real time dashboard of the data using which the analytics becomes so easy. It is one of the best digital marketing reporting and analytics platform.

What is your favorite aspect of this product?

One of the best aspect was we were able to manage all of our client data in a single dashboard. They provided such a interactive dashboard. The setup is also very easy.

What do you dislike most about this product?

Not a dislike but sometimes while interacting with the customer support i was not very convinced.

What recommendations would you give to someone considering this product?

Strongly recommend

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Bhaskar Singh B.

Role: Information Technology
Industry: Education
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

TapClicks Review

Likeliness to Recommend

10 /10

What differentiates TapClicks Marketing Operations Platform from other similar products?

TapClicks provide real-time reporting system.It;s very good for workload management.

What is your favorite aspect of this product?

The best part about Tapclicks is how the data is published via dashboards, widgets and reports.

What do you dislike most about this product?

When a reporting error occurs, it can easily go unnoticed. Minor bugs.

What recommendations would you give to someone considering this product?

Tapclicks is a great way to have instant data visualization ready to go for both our sales teams and clients

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Most Popular TapClicks Marketing Operations Platform Comparisons

Experiture
Compare
AdRoll
Compare
Constant Contact
Compare
Acquia Marketing Cloud
Compare
SALESmanago
Compare
Mindmatrix
Compare

See All Alternatives

TapClicks Marketing Operations Platform

What is TapClicks Marketing Operations Platform?

Company Details

Need Assistance?

Awards & Recognition

TapClicks Marketing Operations Platform Ratings

88 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love TapClicks Marketing Operations Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

TapClicks Marketing Operations Platform Reviews

Rahul w.

Super and useful product

Likeliness to Recommend

Pros

Ashutosh T.

TapClicks

Likeliness to Recommend

Pros

Bhaskar Singh B.

TapClicks Review

Likeliness to Recommend

Pros

Most Popular TapClicks Marketing Operations Platform Comparisons

Experiture

AdRoll

Constant Contact

Acquia Marketing Cloud

SALESmanago

Mindmatrix

1
Since last award

Feature Ratings

Marketing Asset Management

Multi Channel Integration

Marketing Analytics

Marketing Workflow Management

Marketing Operations Management

Advanced Data Segmentation

Email Marketing Automation

Mobile Marketing Management

Advanced Campaign Management

Community Marketing Management

Social Media Marketing Management

Vendor Capability Ratings

Availability and Quality of Training

Breadth of Features

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Business Value Created

Usability and Intuitiveness

Vendor Support

Ease of Implementation