Acquia Marketing Cloud Logo
Acquia Marketing Cloud Logo
Acquia

Acquia Marketing Cloud

6.3 /10
Category
Acquia Marketing Cloud
6.3 /10

What is Acquia Marketing Cloud?

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Company Details


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Acquia Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acquia Marketing Cloud.

78 Likeliness to Recommend

96 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acquia Marketing Cloud?

4% Negative
17% Neutral
79% Positive

Pros

  • Saves Time
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 72

Marketing Asset Management

79

Advanced Campaign Management

75

Marketing Analytics

74

Email Marketing Automation

74

Community Marketing Management

72

Multi Channel Integration

71

Social Media Marketing Management

70

Marketing Operations Management

69

Advanced Data Segmentation

68

Marketing Workflow Management

67

Mobile Marketing Management

65

Vendor Capability Ratings

Average 70

Quality of Features

75

Ease of Data Integration

73

Business Value Created

72

Ease of Implementation

71

Breadth of Features

70

Usability and Intuitiveness

69

Ease of Customization

69

Vendor Support

69

Product Strategy and Rate of Improvement

67

Availability and Quality of Training

65

Ease of IT Administration

64

Acquia Marketing Cloud Reviews

Rajarshi M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

marketing automation is great.Price need improving

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

it is more service related and efficient to use, although price might be a factor for certain people, then there is will become an overall great product

What is your favorite aspect of this product?

Marketing automation is my favourite aspect which I used

What do you dislike most about this product?

The price is the only thing that I need to consider and give me second thoughts, other than that if I get a free demo for a while then it might make it easier to influence more consumers.

What recommendations would you give to someone considering this product?

constant improvement should looked into and if pricing considerations can be done then it would be great.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Includes Product Enhancements

Tessa D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Very easy to use with a lot of amazing features.

Likeliness to Recommend

8 /10

What differentiates Acquia Marketing Cloud from other similar products?

One feature that distinguishes Acquia Lift from other personalization platforms is the storage of user profiles. Having profiles allows me to construct user subgroups to target for personalizations based on previous engagement and behavior on the website. I can also supplement the data using APIs from other data sources due to the profiles. I also like the drag-and-drop automation flow editor. It’s incredibly user-friendly and simple to use. Their list segmentation tool is also incredibly strong, with an abundance of filtering possibilities for email lists.

What is your favorite aspect of this product?

I like how simple it is to use and how quickly users may learn basic abilities. This comes with a lot of flexibility, which is great because I can’t always plan for everything. The campaign builder has enough possibilities for me to work around any constraints with a little imagination. Form and email creation are simple and do not necessitate the use of engineering resources. Furthermore, I appreciate that the cloud UI is not an afterthought. It features a simple design and organization that makes it easy to navigate.

What do you dislike most about this product?

Some fundamental functionality activities, such as manually adding a single contact to a segment, are not as intuitive as I would hope.

What recommendations would you give to someone considering this product?

Solutions for Campaign, Targeting, and CPD are offered by Acquia Marketing Cloud and integrate well with Acquia Drupal Cloud (CMS). This is a fantastic aspect of how the technology have all been integrated. among the top all-in-one suites available.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Hideki N.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

An excellent marketing system

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

Quickly connects the database to create more efficient and adaptable systems to the company in which you work. The functionality of this tool is comparable to advanced systems, because it is innovative, allowing when creating commercial campaigns to be based on of the specific data of the companies directly

What is your favorite aspect of this product?

I like this system because it was easy to connect when opening the tool, collecting information from different devices, allowing commercial and advertising campaign plans to be adapted to the company in a customizable way. its interface is also fast and understandable

What do you dislike most about this product?

It does not have major complexities, it is a system that works better in marketing areas, but it is quite complete.

What recommendations would you give to someone considering this product?

I recommend it for professionals who want to have data based on their business database because it is not difficult to understand

Pros

  • Performance Enhancing
  • Enables Productivity
  • Effective Service
  • Inspires Innovation