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Acquia

Acquia Marketing Cloud

Composite Score

6.7 /10

CX Score

6.9 /10

28 Reviews Write a Review

Claim Software

What is Acquia Marketing Cloud?

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Company Details

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Acquia Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acquia Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

90 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+76 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acquia Marketing Cloud?

2% Negative

17% Neutral

81% Positive

Pros

Reliable
Respectful
Unique Features
Includes Product Enhancements

Feature Ratings

Average 71

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Email Marketing Automation

Mobile Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Vendor Capability Ratings

Average 68

Quality of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Acquia Marketing Cloud Reviews

Shivprasad S.

Role: Student Academic
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

good and delightful experience

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

Acquia Marketing Cloud stands out with its deep Drupal integration, real-time Customer Data Platform, and open architecture. It enables secure, personalized, and scalable digital experiences using first-party data.

What is your favorite aspect of this product?

My favorite aspect of Acquia Marketing Cloud is its real-time Customer Data Platform (CDP)—it unifies customer data from multiple sources, enabling precise personalization and smarter, data-driven marketing decisions.

What do you dislike most about this product?

What I dislike most about Acquia Marketing Cloud is its steep learning curve for beginners—while powerful, the platform can feel complex and overwhelming without proper onboarding or technical support.

What recommendations would you give to someone considering this product?

If you're considering Acquia Marketing Cloud, ensure your team is comfortable with Drupal and has access to technical support. Invest in proper training and onboarding, and define clear data goals to fully leverage the CDP and personalization tools. It’s ideal for organizations focused on first-party data and customized digital experiences.

Pros

Saves Time
Altruistic
Friendly Negotiation
Continually Improving Product

Ravinder C.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Robust Marketing Automation and Powerful platform.

Likeliness to Recommend

8 /10

What differentiates Acquia Marketing Cloud from other similar products?

Acquia Marketing Cloud's key differentiators include: Drupal Integration: As part of Acquia's ecosystem, it offers seamless integration with Drupal CMS, making it particularly valuable for organizations using Drupal as their content management system. Open Digital Experience Platform (DXP): Unlike some closed proprietary systems, Acquia's approach emphasizes open architecture that allows for greater flexibility and customization.

What is your favorite aspect of this product?

With the help of Acquia Cloud marketing platform we know our visitors better with superior website tracking capabilities, allowing you to deliver a better customer experience. Apart from this, It connect with Campaign Studio.

What do you dislike most about this product?

One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations

What recommendations would you give to someone considering this product?

To those who needs a platform for following services: Customer Data Management Personalization Content Management Marketing Automation Analytics and Open and Integrable

Pros

Continually Improving Product
Trustworthy
Inspires Innovation
Respectful

Rajarshi M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

marketing automation is great.Price need improving

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

it is more service related and efficient to use, although price might be a factor for certain people, then there is will become an overall great product

What is your favorite aspect of this product?

Marketing automation is my favourite aspect which I used

What do you dislike most about this product?

The price is the only thing that I need to consider and give me second thoughts, other than that if I get a free demo for a while then it might make it easier to influence more consumers.

What recommendations would you give to someone considering this product?

constant improvement should looked into and if pricing considerations can be done then it would be great.

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Includes Product Enhancements

Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Company Details

Need Assistance?

Acquia Marketing Cloud Ratings

81 Likeliness to Recommend

90 Plan to Renew

1 Since last award

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+76 Net Emotional Footprint

How much do users love Acquia Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Acquia Marketing Cloud Reviews

Shivprasad S.

good and delightful experience

Likeliness to Recommend

Pros

Ravinder C.

Robust Marketing Automation and Powerful platform.

Likeliness to Recommend

Pros

Rajarshi M.

marketing automation is great.Price need improving

Likeliness to Recommend

Pros

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Feature Ratings

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Marketing Operations Management

Community Marketing Management

Email Marketing Automation

Mobile Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Vendor Capability Ratings

Quality of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Business Value Created

Ease of Data Integration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Availability and Quality of Training