Acquia Inc

Acquia Marketing Cloud

6.6 /10

What is Acquia Marketing Cloud?

Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).

Company Details

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Acquia Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Acquia Marketing Cloud.

78 Likeliness to Recommend

1
Since last award

95 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Acquia Marketing Cloud?

4% Negative

17% Neutral

79% Positive

Pros

Saves Time
Performance Enhancing
Enables Productivity
Trustworthy

Feature Ratings

Average 72

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Marketing Operations Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Vendor Capability Ratings

Average 70

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Quality of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Business Value Created

Acquia Marketing Cloud Reviews

Rajarshi M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

marketing automation is great.Price need improving

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

it is more service related and efficient to use, although price might be a factor for certain people, then there is will become an overall great product

What is your favorite aspect of this product?

Marketing automation is my favourite aspect which I used

What do you dislike most about this product?

The price is the only thing that I need to consider and give me second thoughts, other than that if I get a free demo for a while then it might make it easier to influence more consumers.

What recommendations would you give to someone considering this product?

constant improvement should looked into and if pricing considerations can be done then it would be great.

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Includes Product Enhancements

Tessa D.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

Very easy to use with a lot of amazing features.

Likeliness to Recommend

8 /10

What differentiates Acquia Marketing Cloud from other similar products?

One feature that distinguishes Acquia Lift from other personalization platforms is the storage of user profiles. Having profiles allows me to construct user subgroups to target for personalizations based on previous engagement and behavior on the website. I can also supplement the data using APIs from other data sources due to the profiles. I also like the drag-and-drop automation flow editor. It’s incredibly user-friendly and simple to use. Their list segmentation tool is also incredibly strong, with an abundance of filtering possibilities for email lists.

What is your favorite aspect of this product?

I like how simple it is to use and how quickly users may learn basic abilities. This comes with a lot of flexibility, which is great because I can’t always plan for everything. The campaign builder has enough possibilities for me to work around any constraints with a little imagination. Form and email creation are simple and do not necessitate the use of engineering resources. Furthermore, I appreciate that the cloud UI is not an afterthought. It features a simple design and organization that makes it easy to navigate.

What do you dislike most about this product?

Some fundamental functionality activities, such as manually adding a single contact to a segment, are not as intuitive as I would hope.

What recommendations would you give to someone considering this product?

Solutions for Campaign, Targeting, and CPD are offered by Acquia Marketing Cloud and integrate well with Acquia Drupal Cloud (CMS). This is a fantastic aspect of how the technology have all been integrated. among the top all-in-one suites available.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Hideki N.

Role: Consultant
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

An excellent marketing system

Likeliness to Recommend

9 /10

What differentiates Acquia Marketing Cloud from other similar products?

Quickly connects the database to create more efficient and adaptable systems to the company in which you work. The functionality of this tool is comparable to advanced systems, because it is innovative, allowing when creating commercial campaigns to be based on of the specific data of the companies directly

What is your favorite aspect of this product?

I like this system because it was easy to connect when opening the tool, collecting information from different devices, allowing commercial and advertising campaign plans to be adapted to the company in a customizable way. its interface is also fast and understandable

What do you dislike most about this product?

It does not have major complexities, it is a system that works better in marketing areas, but it is quite complete.

What recommendations would you give to someone considering this product?

I recommend it for professionals who want to have data based on their business database because it is not difficult to understand

Pros

Performance Enhancing
Enables Productivity
Effective Service
Inspires Innovation

Acquia Marketing Cloud

What is Acquia Marketing Cloud?

Company Details

Need Assistance?

Acquia Marketing Cloud Ratings

78 Likeliness to Recommend

1 Since last award

95 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Acquia Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Acquia Marketing Cloud Reviews

Rajarshi M.

marketing automation is great.Price need improving

Likeliness to Recommend

Pros

Tessa D.

Very easy to use with a lot of amazing features.

Likeliness to Recommend

Pros

Hideki N.

An excellent marketing system

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Marketing Operations Management

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Vendor Capability Ratings

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Customization

Quality of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Business Value Created