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Emotional Footprint Awards 2022

Sales Intelligence


SoftwareReviews names Apollo, Adapt, Clearbit, and Lusha as Sales Intelligence Emotional Footprint Award Winners.


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Sales Intelligence

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Apollo

Apollo

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

8.8

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
22Reviews

Lusha Ltd.

Lusha

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.

8.6

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
34Reviews

Adapt.io

Adapt

Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. With robust CRM integration and chrome extension, Adapt’s database enables sales representatives, marketing leaders, recruiters and decision-makers to connect faster, engage seamlessly and start prospecting without any delay. From finding the right connects to building qualified leads and engaging with prospects, Adapt is built for modern marketers and sales teams to hit the target faster.

8.6

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

1% Negative 92% Positive
Badge Winner
14Reviews

Clearbit

Clearbit

Clearbit delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle. It is a marketing data platform that applies real-time intelligence across your entire stack to improve acquisition, conversion, and operations. Clearbit helps you know your customers to win your market.

8.4

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

6% Negative 90% Positive
Badge Winner
12Reviews

Other Evaluated Vendors


Cognism Ltd

Cognism

Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.

8.1

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

4% Negative 82% Positive
21Reviews

LinkedIn Corporation

Sales Navigator

LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.

8.0

CX Score

CX
Score

+76

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

4% Negative 80% Positive
26Reviews

ZoomInfo Technologies Inc

ZoomInfo

ZoomInfo is used by salespeople, marketers, and recruiters to optimize their lead generation efforts by providing them access to a vast business contact database and numerous sales intelligence and prospecting tools. The ZoomInfo platform equips sales professionals with tools to help with territory planning, lead scoring, prospecting, targeted outreach, and more. From a marketing perspective, ZoomInfo can help companies understand their ideal customers and target companies who visit their websites in real time.

8.0

CX Score

CX
Score

+75

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

6% Negative 81% Positive
42Reviews

UpLead

UpLead

UpLead is a B2B data provider and technology company based in Southern California providing instant access to millions of verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find your next customers. API and CRM integrations available.

7.8

CX Score

CX
Score

+77

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

4% Negative 81% Positive
15Reviews

Leadfeeder

Leadfeeder

Leadfeeder is a sales and marketing tool for performance-driven teams. Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. LeadFeeder is a lead generation, account-based marketing, and sales intelligence tool all rolled into one.

7.7

CX Score

CX
Score

+79

Net Emotional Footprint

Net Emotional
Footprint

75

Value Index

VALUE INDEX

1% Negative 80% Positive
10Reviews

Seamless AI

Seamless AI

Seamless.AI builds software to help every professional in the world create new relationships, opportunities and revenue, faster than ever before. We are built on the core purpose of creating “great lives for great people,” which extends beyond our great employees to our clients, partners, and supporters. This guiding principle informs every decision we make, attracting a diverse body of intelligent and talented people who in turn, reinforce these values daily to everyone we engage with.

7.7

CX Score

CX
Score

+72

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

8% Negative 80% Positive
24Reviews

Dun & Bradstreet Inc

D&B Hoovers

D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to help grow their business.

7.2

CX Score

CX
Score

+68

Net Emotional Footprint

Net Emotional
Footprint

75

Value Index

VALUE INDEX

10% Negative 78% Positive
13Reviews

Demandbase, Inc.

Demandbase Sales Intelligence Cloud

B2B sales has changed for good. The stakes are higher, the competition fiercer. Hunch-based selling just won’t cut it. Buyers expect sellers to be informed and add value at the right time, in the right way. Anything else is just noise. Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of your sale, so you can sell smarter and leave your flat-footed competitors wondering what happened.

6.8

CX Score

CX
Score

+67

Net Emotional Footprint

Net Emotional
Footprint

69

Value Index

VALUE INDEX

10% Negative 77% Positive
11Reviews

For the full list of vendors in this space, click here.

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