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Emotional Footprint Awards 2022

Account-Based Marketing


SoftwareReviews names 6Sense Revenue AI Platform and HubSpot ABM as Account-Based Marketing Emotional Footprint Award Winners.


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Account-Based Marketing

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

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See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


6Sense

6Sense Revenue AI Platform

Eliminate wasted costs, time, and effort in any climate — while delivering high-quality pipeline and predictable revenue.

8.9

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

0% Negative 92% Positive
Badge Winner
11Reviews

HubSpot

HubSpot ABM

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

8.2

CX Score

CX
Score

+81

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

5% Negative 86% Positive
Badge Winner
15Reviews

Other Evaluated Vendors


Adobe Systems

Adobe Marketo Engage

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

7.7

CX Score

CX
Score

+74

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

7% Negative 81% Positive
14Reviews

Demandbase, Inc.

Demandbase ABX Cloud

Plan, execute, and measure seamless account-based strategies with the Demandbase ABX Cloud With the Demandbase ABX Cloud, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

7.2

CX Score

CX
Score

+65

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

7% Negative 72% Positive
15Reviews

Terminus Software

Terminus Engagement Hub

The Terminus Engagement Hub gives go-to-market teams the data they need to understand who their next customers are, all the channels they need to engage them, and customizable reporting and attribution to prove their impact.

7.1

CX Score

CX
Score

+69

Net Emotional Footprint

Net Emotional
Footprint

73

Value Index

VALUE INDEX

6% Negative 75% Positive
13Reviews

Salesforce.com Inc

Salesforce Pardot

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

6.7

CX Score

CX
Score

+63

Net Emotional Footprint

Net Emotional
Footprint

71

Value Index

VALUE INDEX

16% Negative 79% Positive
17Reviews

For the full list of vendors in this space, click here.

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