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Data Quadrant Awards 2022

Social Media Management - Enterprise


SoftwareReviews names Khoros Social Media Management, Sendible, Agorapulse, HubSpot Marketing Hub (Social), and Hootsuite Social Media Management Enterprise as Social Media Management - Enterprise Data Quadrant Award Winners.


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Social Media Management - Enterprise

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Social Media Management - Enterprise Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Khoros

Khoros Social Media Management

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

8.8

Composite
Score

Composite
Score

+96

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
28Reviews

Sendible

Sendible

Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.

8.7

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
39Reviews

AgoraPulse

Agorapulse

Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

8.6

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
37Reviews

HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.5

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
44Reviews

HootSuite

Hootsuite Social Media Management Enterprise

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

8.5

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
107Reviews

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub (Social)

Badge Winner

Breadth of Features

Sendible

Badge Winner

Business Value Created

Sendible

Badge Winner

Ease of Customization

Khoros Social Media Management

Badge Winner

Ease of Data Integration

Buffer

Badge Winner

Ease of IT Administration

Khoros Social Media Management

Badge Winner

Ease of Implementation

Brandwatch

Badge Winner

Product Strategy and Rate of Improvement

Sendible

Badge Winner

Quality of Features

Sendible

Badge Winner

Usability and Intuitiveness

Khoros Social Media Management

Badge Winner

Vendor Support

HubSpot Marketing Hub (Social)

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub (Social)


Breadth of Features

Sendible


Business Value Created

Sendible


Ease of Customization

Khoros Social Media Management


Ease of Data Integration

Buffer


Ease of IT Administration

Khoros Social Media Management


Ease of Implementation

Brandwatch


Product Strategy and Rate of Improvement

Sendible


Quality of Features

Sendible


Usability and Intuitiveness

Khoros Social Media Management


Vendor Support

HubSpot Marketing Hub (Social)


Other Evaluated Vendors


Buffer Inc

Buffer

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

8.4

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

62Reviews

Sprout Social

Sprout Team

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.2

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

68Reviews

Brandwatch, Inc.

Brandwatch

Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.

7.9

Composite
Score

Composite
Score

+79

Emotional
Footprint

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

26Reviews

Sprinklr

Sprinklr Social Engagement & Sales Platform

With Social Engagement & Sales, you can deliver a positive experience that’s true to your brand - no matter where your customers are digitally - from a single, unified platform.

7.7

Composite
Score

Composite
Score

+78

Emotional
Footprint

Emotional
Footprint

75%

Likeliness to
Recommend

Likeliness
to Recommend

53Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.4

Composite
Score

Composite
Score

+71

Emotional
Footprint

Emotional
Footprint

76%

Likeliness to
Recommend

Likeliness
to Recommend

73Reviews

Salesforce.com Inc

Salesforce Marketing Cloud (Social Studio)

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.3

Composite
Score

Composite
Score

+64

Emotional
Footprint

Emotional
Footprint

75%

Likeliness to
Recommend

Likeliness
to Recommend

22Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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