Data Quadrant Awards 2021

Customer Relationship Management - Enterprise


SoftwareReviews names Microsoft Dynamics 365 Sales (CRM) and HubSpot CRM Platform as Customer Relationship Management - Enterprise Data Quadrant Award Winners.


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Customer Relationship Management - Enterprise

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Customer Relationship Management - Enterprise Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


HubSpot

HubSpot CRM Platform

HubSpot’s CRM platform offers enterprise software for marketing, sales, customer service, content management, and operations. Our platform was built from the ground up to be a powerful, integrated, and easy-to-use system that leads to better customer experiences and business growth.

8.0

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
55Reviews

Microsoft

Microsoft Dynamics 365 Sales (CRM)

Dynamics 365 Sales is an adaptive selling solution that helps your sales team navigate the realities of modern selling. At the center of the solution is an adaptive, intelligent system—prebuilt and ready to go—that actively monitors myriad signals and distills them into actionable insights.

7.9

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
258Reviews

Vendor Capability Awards


Availability and Quality of Training

HubSpot CRM Platform

Badge Winner

Breadth of Features

Salesforce Sales Cloud

Badge Winner

Business Value Created

Oracle CX Sales

Badge Winner

Ease of Customization

Infor CRM

Badge Winner

Ease of Data Integration

Salesforce Sales Cloud

Badge Winner

Ease of IT Administration

Salesforce Sales Cloud

Badge Winner

Ease of Implementation

HubSpot CRM Platform

Badge Winner

Product Strategy and Rate of Improvement

Salesforce Sales Cloud

Badge Winner

Quality of Features

Salesforce Sales Cloud

Badge Winner

Usability and Intuitiveness

HubSpot CRM Platform

Badge Winner

Vendor Support

Oracle CX Sales

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

HubSpot CRM Platform


Breadth of Features

Salesforce Sales Cloud


Business Value Created

Oracle CX Sales


Ease of Customization

Infor CRM


Ease of Data Integration

Salesforce Sales Cloud


Ease of IT Administration

Salesforce Sales Cloud


Ease of Implementation

HubSpot CRM Platform


Product Strategy and Rate of Improvement

Salesforce Sales Cloud


Quality of Features

Salesforce Sales Cloud


Usability and Intuitiveness

HubSpot CRM Platform


Vendor Support

Oracle CX Sales


Other Evaluated Vendors


Oracle

Oracle CX Sales

Accelerate growth with the power of data, AI, and machine learning to bring together all aspects of the customer experience. Oracle Engagement Cloud provides a comprehensive set of capabilities to help sales leaders transition smoothly from sales planning and execution through customer onboarding, account management, and support services.

7.8

Composite
Score

Composite
Score

+77

Emotional
Footprint

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

132Reviews

Salesforce.Com Inc

Salesforce Sales Cloud

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

7.6

Composite
Score

Composite
Score

+69

Emotional
Footprint

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

547Reviews

SAP

SAP CRM

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

7.1

Composite
Score

Composite
Score

+67

Emotional
Footprint

Emotional
Footprint

73%

Likeliness to
Recommend

Likeliness
to Recommend

97Reviews

Infor

Infor CRM

Your customer relationships are the driving force of your business. By offering a complete view of every customer touch point across your sales, marketing, customer service, and support teams, Infor CRM enables you to maximize the impact of every interaction—across the entire customer lifecycle—whether in the office or out in the field.

6.8

Composite
Score

Composite
Score

+57

Emotional
Footprint

Emotional
Footprint

68%

Likeliness to
Recommend

Likeliness
to Recommend

40Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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