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Cisco Systems

Smartlook Analytics

Composite Score

7.2 /10

CX Score

7.6 /10

21 Reviews Write a Review

Claim Software

What is Smartlook Analytics?

Smartlook is a comprehensive product analytics & visual user insights tool. It is the only combined quantitative + qualitative analytics platform that’s actually easy for growing teams to set up and adopt.

Company Details

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Awards & Recognition

Smartlook Analytics won the following awards in the Product Analytics category

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Conflict Resolution

2025

3 Top Rated Capabilities

7 Top Rated Features

2025

Conflict Resolution

2024

3 Top Rated Capabilities

10 Top Rated Features

2024

Smartlook Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Smartlook Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

76 Likeliness to Recommend

1
Since last award

92 Plan to Renew

76 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Smartlook Analytics?

0% Negative

5% Neutral

95% Positive

Pros

Client Friendly Policies
Performance Enhancing
Effective Service
Altruistic

Feature Ratings

Average 78

Marketing Analytics

Analytics and Reporting

Audience Segmentation

API Framework

Conversion Analysis

Data Management

Data Analysis and Survey Function

Mobile Functionality

Device and Browser Analytics

Data Integrity

Data Warehousing

Vendor Capability Ratings

Average 77

Business Value Created

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Ease of Customization

Ease of IT Administration

Ease of Data Integration

Smartlook Analytics Reviews

Ricardo T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Insightful User Tracking and Beneficial for UX

Likeliness to Recommend

8 /10

What differentiates Smartlook Analytics from other similar products?

I believe it's very easy to implement, and super good for UX and user tracking.

What is your favorite aspect of this product?

The UX insights, for sure.

What do you dislike most about this product?

I can't think of anything.

What recommendations would you give to someone considering this product?

Go ahead and try. It can be very beneficial.

Pros

Saves Time
Respectful
Transparent
Continually Improving Product

Lyonel S.

Role: Consultant
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Good product, easy to implement and use.

Likeliness to Recommend

9 /10

What differentiates Smartlook Analytics from other similar products?

It is easy to set up and to obtain insights very quickly.

What is your favorite aspect of this product?

I liked how quick it was to set up funnels and get conversion results.

What do you dislike most about this product?

The provided analysis are not enough in my opinion, you have to couple it with other analytics tools, but it's easily feasible.

What recommendations would you give to someone considering this product?

It is a good product to start an analytics journey but more advanced and detailed capabilities will require other tools.

Pros

Trustworthy
Effective Service
Caring
Saves Time

Anis A.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to get started, setup, and use.

Likeliness to Recommend

8 /10

What differentiates Smartlook Analytics from other similar products?

Cool free plan

What is your favorite aspect of this product?

Heatmaps and recordings

What do you dislike most about this product?

Plan prices

What recommendations would you give to someone considering this product?

You can do magic with this, so respect it.

Pros

Altruistic
Client Friendly Policies
Appreciates Incumbent Status
Acts with Integrity

Cons

Inhibits Innovation
Slower Product Innovation
Less Reliable

Smartlook Analytics

What is Smartlook Analytics?

Company Details

Need Assistance?

Awards & Recognition

Smartlook Analytics Ratings

76 Likeliness to Recommend

1 Since last award

92 Plan to Renew

76 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Smartlook Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Management Includes data sharing, data storage, records management, and data security.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Mobile Functionality Can be used on mobile devices​.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Smartlook Analytics Reviews

Ricardo T.

Insightful User Tracking and Beneficial for UX

Likeliness to Recommend

Pros

Lyonel S.

Good product, easy to implement and use.

Likeliness to Recommend

Pros

Anis A.

Easy to get started, setup, and use.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Marketing Analytics

Analytics and Reporting

Audience Segmentation

API Framework

Conversion Analysis

Data Management

Data Analysis and Survey Function

Mobile Functionality

Device and Browser Analytics

Data Integrity

Data Warehousing

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Ease of Customization

Ease of IT Administration

Ease of Data Integration