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Cisco Systems

Smartlook Analytics

Composite Score

7.6 /10

CX Score

7.8 /10

14 Reviews Write a Review

Claim Software

What is Smartlook Analytics?

Smartlook is a comprehensive product analytics & visual user insights tool. It is the only combined quantitative + qualitative analytics platform that’s actually easy for growing teams to set up and adopt.

Company Details

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Smartlook Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Smartlook Analytics?

0% Negative

0% Neutral

100% Positive

Pros

Reliable
Efficient Service
Effective Service
Fair

Feature Ratings

Average 83

Data Visualization

Audience Demographics

API Framework

Machine Learning

AI Tools

Conversion Analysis

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Average 80

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Also Featured in...

Product Analytics

Score 7.2

View Smartlook Analytics in this category (opens in a new tab)

Smartlook Analytics Reviews

Ricardo T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2026

Very good and easy to integrate.

Likeliness to Recommend

8 /10

What differentiates Smartlook Analytics from other similar products?

Smartlook combines quantity with quality when it comes to data.

What is your favorite aspect of this product?

The favorite thing was how simple it was to integrate.

What do you dislike most about this product?

I would like to see more features on WordPress or at least an official plugin with better features.

What recommendations would you give to someone considering this product?

It's a very good investment if you need data quality.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Edmir F.

Role: Information Technology
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Intuitive interface

Likeliness to Recommend

10 /10

What differentiates Smartlook Analytics from other similar products?

Intuitive interface, UX features.

What is your favorite aspect of this product?

Although Smartlook Analytics likely already has segmentation capabilities.

What recommendations would you give to someone considering this product?

Evaluate Features vs. Needs: Look closely at Smartlook's features such as session replays, heatmaps, event tracking, and funnel analysis. Determine if these features align with your analytics goals and if they offer any unique capabilities that set them apart from competitors.

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Derek M.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Great fit for smaller websites

Likeliness to Recommend

9 /10

What differentiates Smartlook Analytics from other similar products?

Simple to implement and even simpler to use

What is your favorite aspect of this product?

Onboarding to the tool itself took less than two hours with our IT consultant

What do you dislike most about this product?

Lack of advanced features

What recommendations would you give to someone considering this product?

If you're looking into gathering qualitative data (heatmaps, videos), this is the tool you want

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Smartlook Analytics

What is Smartlook Analytics?

Company Details

Need Assistance?

Smartlook Analytics Ratings

87 Likeliness to Recommend

91 Plan to Renew

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Smartlook Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Product Analytics

Smartlook Analytics Reviews

Ricardo T.

Very good and easy to integrate.

Likeliness to Recommend

Pros

Edmir F.

Intuitive interface

Likeliness to Recommend

Pros

Derek M.

Great fit for smaller websites

Likeliness to Recommend

Pros

Feature Ratings

Data Visualization

Audience Demographics

API Framework

Machine Learning

AI Tools

Conversion Analysis

Device and Browser Analytics

Audience Segmentation

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement