What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
88 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Trustworthy
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead Generation
Lead and Contact Categorization
Lead Distribution
Prospect Tracking
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
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Salesforce Pardot Reviews
Manish P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Stable but dated feature-set
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Only feature differentiate pardot is strong integration with salesforce.
What is your favorite aspect of this product?
Product is very stable I don't see any bug in day to day features.
What do you dislike most about this product?
Features of pardot looks very dated and UI is very slow.
What recommendations would you give to someone considering this product?
I can't recommend pardot to other is it lakes any feature of modern tool specially limited reporting.
Pros
- Reliable
- Fair
- Performance Enhancing
- Enables Productivity
Damini G.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Aug 2021
Good Product with scope of improvement
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot is a good marketing automation and lead management tool but the features are very basic. It has a lot of scope of improvement as compared to Marketo and Hubspot
What is your favorite aspect of this product?
The breadth of features that the tool provides is really good. And it’s SFDC integration makes the lead management very easy and convenient.
What do you dislike most about this product?
Most of the features are basic and can be improvised. HTML creation like landing page, Forms and emails are very difficult and needs to be hard coded
What recommendations would you give to someone considering this product?
For lead management it is a great tool with SFDC integration and basic marketing automation. Not as advanced as Marketo and Hubspot.
Pros
- Respectful
- Trustworthy
- Effective Service
- Inspires Innovation
Mohammad A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jul 2021
Best tool for B2B marketing automation
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot works best for lead management & long-time nurture in our organization where sales cycles are long & undefined. With an easy set-up and user-friendly interface, Pardot is anytime preferred over the rest others. It has streamlined our email marketing process allowing us to communicate with customers at scale, in a highly personalized manner. Pardot gives us the ability to track website visitor interactions using cookies and streamline lead nurturing through highly personalized email campaigns to increase conversions. It is one of the best marketing automation tool that makes getting leads a lot easier and keeps customers coming back.
What is your favorite aspect of this product?
Pardot Salesforce has simplified our entire process of marketing at HL Agro. Customer mapping & analytics are in-depth that helps us to garner meaningful inferences on the choice & interests of the customer. Great integration with SFDC is the best part of using Salesforce Pardot. It simplifies our lead generation process and helps create internal/operational efficiencies across the organization. With a single campaign at Pardot, we are able to set up workflows and use it multiple times for generating different leads. Also, the tracking system is superb in assessing the customers journey from visits to individual pages to conversions.
What do you dislike most about this product?
One weakness is the new email builder sitting fully inside Salesforce. As a proud Pardot admin, I feel some loss of control since a lot of setups have to be configured in Salesforce including needing to create a new folder structure. I also dislike that we have to use the new Salesforce CMS to use the new email builder. For now, we will continue to use the class Pardot emails. Pricing is yet another downside of the software.
What recommendations would you give to someone considering this product?
If you are happy with something a bit better than a regular email marketing tool, this might be for you. If you are serious about marketing automation, be careful. Advance features will probably have to be handle by Salesforce itself.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy