What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
81 Likeliness to Recommend
88 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Trustworthy
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead Generation
Lead and Contact Categorization
Lead Distribution
Prospect Tracking
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Also Featured in...
Salesforce Pardot Reviews
Abhishek T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2021
Pardot excellence
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
ease of use and integration with salesforce
What is your favorite aspect of this product?
prospect management and email marketing
What do you dislike most about this product?
user interface could be improve to look more welcoming
What recommendations would you give to someone considering this product?
spend some time to understand the features completely and you'll make max use of it as a marketing tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bhupender Singh R.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2021
Stable and can handle large amount of data.
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Strong integration with salesforce. Product stability.
What is your favorite aspect of this product?
Integration with salesforce and create complex reports within salesforce from the data of Pardot.
What do you dislike most about this product?
User experience is dated, feels very slow, and costing is high.
What recommendations would you give to someone considering this product?
Yeah, if you are using salesforce you can utilise it well.
Pros
- Reliable
- Acts with Integrity
- Transparent
- Security Protects
Sazzad N.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Aug 2021
Best marketing platform
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Salesforce Pardot has well set out features that are very effective in marketing and managing sales.
What is your favorite aspect of this product?
My experience with this platform has been awesome and its performance is always the best. Our customers contacts are arranges and stored in a secure database for referencing when needed.
What do you dislike most about this product?
I have nothing to dislike from the performance of this tool.
What recommendations would you give to someone considering this product?
I highly recommend this platform for better management of sales and marketing processes.
Pros
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
- Caring