What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Marketing Asset Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Breadth of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Salesforce Marketing Cloud Reviews
shreekeerti s.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2023
Offers Marketing planning at its best!
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Ability to compare sales between different clients with different levels
What is your favorite aspect of this product?
Possession of campaigns, leads, reports and mass email communication in one platform
What do you dislike most about this product?
Sometimes the issue of refreshing problem taking too much time but this might be due to low internet connection
What recommendations would you give to someone considering this product?
May all understand all it takes before implementing it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Operations
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2023
not user friendly very hard to customize
Likeliness to Recommend
Pros
- Reliable
- Trustworthy
- Efficient Service
- Caring
Cons
- Less Performance Enhancing
- Less Productive
- Commodity Features
Melissa M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
To control consumer journeys.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud is useful because its automated features allow me to work less manually and be more productive. It allows me customization, to design unique marketing strategies to meet certain requirements. Reports give me the ability to track ongoing tasks or conversations with customers and prospects, while also monitoring the success of your staff.
What is your favorite aspect of this product?
For tracking, reporting, emailing, API integrations, and automating our operations, I prefer Salesforce Marketing Cloud. I can track, analyze and evaluate results thanks to campaign management and lead tracking. I can interact with SF, and smart and custom automations are also an option. You have access to and view your email campaign data. You can test the effectiveness of your email campaign by distributing it to two test audiences in two different versions. Emails can be made that are specifically tailored to each subscriber.
What do you dislike most about this product?
The installation of Salesforce Marketing Cloud takes time. It costs money to use Salesforce Email Studio.
What recommendations would you give to someone considering this product?
I recommend Salesforce Marketing Cloud, it allows you to segment audiences based on profile data, send targeted messages to the right audience, personalize content and scale campaigns.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing